Consumption prosperity comes from consumers' well-being. Growth of consumer goods companies is driven by their capability of inspiring consumer happiness. What kind of happy life do consumers desire amid drastic changes? What food and beverage companies can do to build a happy life with consumers?

The continuous evolution of consumer values, needs & behaviors is the fuel of successful innovation. The pandemic has accelerated the pace of change in consumers’ attitudes and consumption patterns. The main question is, what matters to them now? It's important to understand what their desires and priorities are to generate inspirations, spark innovations and create ideas.

Let's explore together 5 key consumer trends that have emerged for food and beverage categories.

Since 2018, the concept of plant-based has taken root in the industry as a new way of eating. With the global ESG boom, plant-based has also played a significant role in the sustainable development of the earth. In this "plant revolution", it wants to promote the consumer upgrade in the quality of excellence.

- In the past few years, what value has plant-based, which emphasizes Good For Earth, Good For People, brought to the world?

- The new plant-based rise, not to be a substitute for anyone, how it "do it yourself" in the industry?

- Under the competition of a thousand sails and a hundred boats, how many possibilities are there for the future of plant-based?

Global economic growth in 2023 is projected to slow down to 1.7%, according to the World Bank’s forecast, the slowest pace outside the 2009 and 2020 recessions in the past three decades. Amid widespread inflation and slower economic growth, emerging markets and developing countries are hindered by multiple factors. What are the future trends of supply chain, energy, commodities etc., as pandemic control is normalized around the world?

After three years of shocks and challenges, uncertainty may become one of the core keywords for many years to come. Consumers tend to be rational, global energy crisis and rising raw material prices, rising hyperinflation and sustainability will all affect the strategic decisions of companies. How do we find a green, resilient and sustainable direction in the midst of chaos?

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No matter how to define the upgrading or downgrading of consumption, the increasing impact of quality-price ratio, as well as the fit between brand value and consumer perception is a trend that cannot be neglected. As leaders, how would you construct the vision and define the distinctiveness of your company? How would you deliver your sense of value to consumers? What actions would you take to formulate a competitive strategy and stand out in the market in the long run?

When senior professionals meet with the new generation of "workers", the differences in work experience, personal experience, and thinking patterns may bring potential conflicts to the organization; when the appropriate culture and work processes are established, diversity can build a more robust team - an excellent team with more comprehensive perspectives, more reasonable decisions, more complementary capabilities, and more effective execution.

ChatGPT, Midjourney ...... When technology comes to application, it may have a disruptive impact on human life in a short period.

-How will the technology outbreak affect the way humans understand the world?

-What will brands look like in the future?

-How can companies work with AI employees to lead their brands into the future?

With the evolution of business civilization, ESG has become one of the dimensions for evaluating corporate social responsibility and even potential business returns. A sustainable supply chain is an essential part of corporate ESG practices. How to Tailor the General Strategies for your own Sustainable Supply Chain?

Daily milk intake of 300-500g is specially recommended in the Chinese Dietary Guidelines 2022. Have you drunk enough milk?

The dairy industry is going through structural changes amid shifting competition landscape, with more opportunities emerging in certain segments.

NotCo is an amazing company that analyses the organoleptic composition of animal-based products and uses AI to match plant ingredients to make a product that is consistent in taste and texture. Let's ask their chef GIUSEPPE!

Let the dairy enterprises plug into the wings of technology and fly to a wider dairy market.

It is learnt that Nestlé is ambitious in new products this year. It is time for the giants to step up efforts as consumption continues to recover.

Make Cheese in the Chinese Way in the Chinese Market.

Apart from the appearance, aroma, and taste, the touch can make a lingering memory. How can cheese be so soft and fine?

What is cheese Plus? Besides being a small piece of milk flavored food, cheese is full of unlimited possibilities 

Daily milk intake of 300-500g is specially recommended in the Chinese Dietary Guidelines 2022. Have you drunk enough milk?

How can niche dairy products get closer to consumers? How should premium dairy brands grow their consumer base? Let's talk about how to cross the gap between the niche and the mass.

In addition to being a healthy and nutritious food, dairy can also be a source of unlimited imagination and indulgence for us. A dairy product includes milk, yogurt, cheese, cream, ice cream is an important part of all three meals and of all seasons. It's the five senses that are illuminated together when we enjoy the rich flavors and textures of dairy products.

Behind the growth of the yogurt category is the prosperous segmentation track, and grassland yogurt is a bright new star on the yogurt track. We would like to talk about the product innovation that Grassland Yogurt has made in this blue ocean.

Have you ever had a yogurt that stretches?  There is a unique taste and texture of this yogurt, as well as a unique recipe and technology.

As a great source of nutrients, dairy products offer more nutritional possibilities apart from the good flavors.

It seems that formula milk for the middle-aged and elderly people has not been made a necessity despite that silver economy has been discussed for many years. The consumer habit is under development. How could offer the first cup of milk to the middle-aged and elderly consumers successfully?

National products, is a "ten years to sharpen a sword" business. In response to more and more young consumers taking care of their health, new national products have gained attention, but also have more stringent requirements. What can we do to reshape and return to the category's proper value? Investment in both supply chain and R&D is essential. It is from the perspective of the not-so-storyteller Natural Food that the story of building a new national product brand will be told.

Corporate strategies of snack food companies are re-assessed in the perspective of channels.

The wind of nostalgia blows, allowing snacks to break the shackles of the era. When nostalgic snacks come back again, besides emotion, keeping feeling of freshness is also very important.

The frozen confections market has seemingly never cooled.

Culture and creative ice-creams, like Yuanmingyuan, West Lake, Doraemon, and Ultraman, are now leading the new trend of "playful food". What's behind the endless creativity? 

There is always something new in consumer snacking trends, but innovation is a lasting theme. It is key, therefore, to align snack innovation with industry outlook.

Local specialties are turning into popular snacks, and Roasted Milk is one of them. Creativity is bursting from the traditional specialities of Inner Mongolia. What inspirations has yet to be explored in the market of local speciality snacks?

Have you ever tasted corn and guava flavoured chocolate? Candied umbu, guavas, warm spices, candied orange peel, cinnamon rice... The inspirations of this master chocolatier never runs out.

Increasingly occupied by the concept of Yang Sheng (life nourishment), modern consumers have mixed feelings for baked foods. Where is the point of balance between good taste and healthiness? How to develop products that satisfy cravings without causing a guilty feeling?

It has been harder and harder to please consumers since snacks came into omni-channel competition. But one thing is crystal clear -- consumers are paying more attention to the nutritional, functional and health attributes of snacks under the mega health trend. With boundary of snacks expanding and target consumer groups growing, what would be the game changer for brands? Health, health, still health.

1. Why can AI become a "Super Employee"? What is the underlying logic?

2. Introduction and current status of mainstream tools ChatGPT, SD, and Midjourney

3. Transforming cognition: Designing workflows for human-computer collaboration

1. Introduction to the complete design process

2. Dissecting the design phases in which AI can intervene

3. Parent-child restaurant case study (including questioning ChatGPT with whole process, showing the final concept story and visual composition guidelines, shwoing design results)

4. Summary of the process and sentences for asking questions

Case Study 2: Reinventing the process, AI enabled snacks from definition to shelves

1. Introduction to the product process;

2. Unbundling work and refining tasks;

3. How to embed GPT, MJ into workflow;

4. Product phase;

5. Design phase

2023 is full of uncertainty, but crisis and opportunity coexist. Based on the in-depth cooperation with food and beverage clients worldwide, Doehler has summarized the global trend of 2023 and has made an outlook on the development prospect of China's juice industry. Doehler hopes that these insights can make some useful contributions to the positioning of new products and product ideas.

How does The Coca-Cola Company define "innovation"?

It is not only visible innovation in the form of products and packaging but also invisible innovation in the form of ideas and channels. Throughout the "end-to-end" innovation chain, Coca-Cola consistently places consumers at the center and brings refreshing experience to everyone, enabling innovation for a sustainable better future.

From emerging lifestyles to universal nutrition upgrades, how can the plant-based diet achieve a more popular market?

Label-free bottles, paper bottle beer, reduced plastic packaging ...... Many food and beverage companies are already practising ESG.

But when we talk about ESG, we have to remember the most important part: our consumers. The greatness of a company lies not only in doing well for itself but also in leading consumers to make more "long-term" choices together. How can companies "mobilize" consumers to take the initiative to join sustainable living and pay for ESG?

Business growth derives from innovation. Companies at various phases of development comprehend innovation to varying degrees. How does Master Kong interpret the term "innovation"? What is the way that Master Kong incorporates innovation into its company strategy?

Even an elephant can dance if it can establish its own rhythm.

More and more fermented beverages are starting to occupy the shelves in Europe and America, including kombucha, ready-to-drink vinegar, fermented fruit juice, etc. The magical fermentation process has given the beverages different nutrients and a rich taste. As keeping healthy becomes more and more important for everyone, fermented beverages have provided a new idea for beverage innovation. 

In China, fermented foods already have a relatively mature market, but the development of fermented beverages is just at the beginning and has unlimited potential. So, how do brands develop products that meet local consumption habits and make more consumers fall in love with fermented beverages?

More and more customers recognize that "mild yangsheng" may be a healthier way of life after the success of the "punk health" movement.

What kind of products and brands can better meet the needs of consumers "mild yangsheng"?

From leading thick-coconut milk to the market to exploding the entire category, FreeNow, which is getting famous because of its coconut latte, uses perceptible differentiated products to make coconut-based drinks enter more life scenes, making coconut-based become a hit.

Following the success of the coconut milk, FreeNow will aim for the second growth space to achieve full coverage outside the three meals.

Many emerging categories will struggle with unclear positioning, such as coconut water, which has long been positioned between juice and drinking water alternatives.

However, with the help of the supply chain's development and the shifting demands of customers, these emerging categories may eventually find their place.

How can brands and categories work together to achieve sustainable growth?

When it comes to category innovation, the "big track + product micro-innovation" seems to become the "fixed model" at some point. However, product innovation is only the start of category innovation. Whether it is a new category or brand, the goal is to uncover the value that really impresses customers. For example, how many different comfortable experiences may be offered to consumers through a nice cup of fruit tea?

Ten years ago, bottled tea was not hot; now, it has become one of the most popular beverages for young people - healthy, thirst-quenching, and multi-flavored.

It was once the "rebel" in Chinese tea, but today it has finally arrived in its own good time:

1. What market trends cause the "counter strike" of bottled tea? 

2. What are the opportunities for bottled tea in the future?

3. Crossover players: what is different about bottled tea?

A coffee shop is essentially a catering business, not just a coffee business.

Last year, Tim Hortons China sold more than 9.5 million bagels and related products, and the "coffee + warm foods" combination helped Tims quickly open up the Chinese market. Therefore, we invited Tim Hortons China to share with us:

1、Is "coffee + foods" a good business in China?

2、How to create a high-quality differentiation barrier by matching coffee and foods?

3、Coffee + foods, what pits to avoid?

Franchising is common in the restaurant industry, but with the rapid changes in the external environment, franchisees also need to focus on their core competencies.

Especially for today's tea drink chain, not only to face the Z generation of consumers but also to face the Z generation of franchisees.

It is not easy for coffee brands to succeed in the low-tier market. The ability of the brand to understand the market and manage the stores is put to the test behind the new market: 

1. What kind of products and consumers are the main drivers of the growth of coffee consumption in the low-tier market?

2. What are the different motivations for drinking coffee among customers in different cities?

3. How can brands attain "quality brand sense with a reasonable price for more consumers"?

Spirits possess multiple attributes in China – consumption, investment, culture, etc. To understand consumer purchases of spirits as consumer goods is to some extent restrictive. A perspective from the secondary market allows us to see more.

Looking back at the ups and downs of the new wine track over the past two years, one can't help but wonder: how challenging it is to innovate in the wine market.

Is it possible to solve the problem of large enterprises with their hands tied and small enterprises with aftereffect inadequacy?

Modern Youth: Early Maturity on One Side and Delayed on Another

How to allow consumers from different cultural backgrounds to appreciate the inner qualities of spirits by leveraging flavors?

Climate change, technological advances and consumer behaviour will all have an impact on the wine and spirits industry. What innovative trends are emerging in the global wine and spirits industry in response to the latest changes?

The Revival of Chinese Local Wine Varieties (Speaker: Alessio Zhou, Representative, Puchang Vineyard)

Breed Cultivation and Product Innovation - the Secret of Grace Wine's Constant Innovation (Speaker: Judy Chan, CEO, Grace Wine Holdings Ltd)

The Innovation in Branding of Chinese Whisky (Speaker: Chichi, Brand Ambassador, Brand Education and Advocation, Laizhou Distillery)

E-commerce, social media, contextual consumption, and the rise of a younger generation of drinkers have all redefined how wine is distributed, led to a fragmentation of channels, and required products to be updated and iterated more quickly to meet current market demands.

FBIF2023 YoungCohol Exclusive Glass Sponsor

The global beverage alcohol industry is facing a new set of challenges as inflation and the rising costs of living put further pressure on the on-trade and consumer spending, leading to downtrading in many parts of the drinks market. However, certain categories continue to premiumise and appear relatively insulated from economic stresses. Our presentation will look at the complex dynamics at work, the impact on consumer attitude and behavior, and the performance and outlook for the global beverage alcohol market.

 1. Why do we drink? Explore what the essence of drinking alcohol is in the end.

See through the appearance to perceive the essence, what is the underlying logic of drinking? What is the core purpose of drinking? What is the deeper reason behind Alco-pop drinking?

2. Say goodbye to path dependence and explore the innovative path of wine drinking with Chinese characteristics.

Compared with traditional consumer goods, alcohol has significant social attributes: compared with traditional consumer goods with more individual decision-making attributes, alcohol has more group decision-making attributes in the consumption scene.

How to seize the core nodes in the social network to occupy the minds of users and build an alcoholic beverage brand?

In an increasingly competitive market, how do drinks brands connect and align with their ideal consumers, and remain relevant to the next generation of discerning drinkers? 

In this session we will discuss the importance of brands clearly defining an authentic purpose and the way to truly connect with consumers is to share the same values. How packaging can play a vital recruitment role by reflecting those values. And yet, how even the best packaging is only one piece of the puzzle, and it takes consistency across every consumer encounter and experience of the brand to build long-lasting relationships.

We will then explore how this belief has enabled us to help brands: 

-Reignite a stuttering category

-Attract the next generation

-Become a proud icon of their community

-Premiumise their portolio

In recent years, Carlsberg has introduced a great number of new products in China, including Wind Flower Snow Moon with a typical Chinese style, Grimbergen Belgian Pale Ale, Brooklyn Defender IPA, etc.

It is Carlsberg's localized insights and globalized technical support behind these innovations. How do Carlsberg's global and local R&D teams work together?

Tian, the talkative founder of Beer Matters, is here with the beer version of ChatGPT!

1. Who is more talkative, Tian or the beer version of ChatGPT?

2. What effect will AI have on craft beer innovation?

High and low alcoholic beverages are always in the spotlight in China's alcoholic beverages market, with medium alcoholic beverages like yellow wine appearing unpopular. But in fact, yellow wine was once a well-liked upper-class consumer product.

Sake, which is also a grain-based liquor, has also gone through a slump, but it currently begins to grow quickly internationally.

By reviewing the development of sake, what are the future options for our traditional medium alcoholic beverages?

The new alcoholic beverage industry is growing rapidly, and Meimi has become the first billion-dollar brand in the new alcoholic beverage industry.

Looking back at MeiJian's history, the product and the marketing strategy may not be the main causes of MeiJian's success. Perhaps there is only one reason for its success: doing the right thing repeatedly.

Will there be less cooking at home when lockdown is over? What changes merit expectation on consumer behaviors and preferences?

There is great business potential in lower-tier cities. What are the consumer behaviors and habits in lower-tier cities where the market is not yet saturated? How to set up channels? Is price war the only way to grab shares in lower-tier market?

Tremendous changes are emerging on consumer goods investments this year. Returning to the nature will be the key topic for catering, condiments and 3R foods? How to initiate to grasp growth opportunites?

Higher requirements for umami need both technology upgrade and innovative umami products. What technical innovations are available to upgrade chicken bouillon? Apart from chicken bouillon, what technology can help compound condiments deliver better umami?

Sour, spicy, sweet, umami...those flavors are the building blocks of dining experiences that we are so obsessed with. Is there a secret pattern behind all the big trending flavors?

Regardless of how market trends may shift, the unchanging truth is that only tasty and healthy food can win consumers over. 3R foods are often labeled as "unpalatable" and "unhealthy". How can we break the prejudice and win consumers' trust?

Spiciness is a top celebrity among the primary flavors in the Chinese cuisine, which is especially reflected in the hot pot. Spiciness can be different in multiple ways. How can spiciness be made to stand out? How can a spicy hot pot be made with a distinctive flavor?

Geographic differences may have hindered vinegar's growth as a basic condiment. One question we seem to forget is: why is vinegar only a regular guest in the kitchen? We are going to break through the imagination of vinegar today and consider the casualization of "drinking vinegar".

While competition of 3R food is still fierce in the first and second-tier markets, Yinshi Foods had already opened a chain of shops in the rural and county markets, with single-shop daily sales having reached 10,000 RMB. Why does it choose the rural and county markets? What are the product attributes of 3R foods? Who is paying for 3R foods? These are questions that we may have thought less about in the past.

While most 3R Foods are still struggling to make their way onto consumers' tables, there is a new type of pre-made meal that has become the go-to option for those looking to lose weight. With high protein, low carbs, and a diverse range of dishes, losing weight no longer requires strict dietary restrictions. What are the consumers' genuine needs?Sometimes, we need to take a new perspective on the development of 3R Foods.

Every industry player will have a lot of imagination about the future at the very beginning, but trying to accomplish a small goal requires not only passion, but also resilience and the ability to constantly review the situation. Today, we will be here to tell a story of rejection and a review of finding the right path while facing challenges.

How can foreign products maintain their authenticity in the Chinese market?

With the upgrading of consumption, people pay more and more attention to the brand connotation and craftsmanship carried by the products, however, the word "time-honored" also brings some "fetters" to the brand. Both the old concept and the rigid system have brought many challenges to the development of time-honored brands. In today's era of rapid change, what can they do to keep up with the flywheel of the times and come to life in the new environment?

The 3R food in the transition from TO B to TO C is developing exceptionally fast. However, how to do a long-term brand business in the killing red sea is also a problem that every brand needs to think about. The content marketing methodology of Xiaohongshu is a good medicine in this track.

TikTok, Taobao, private community, offline store...whichever is the path for brands to grow from 0 to 1, product takeoff is just the first step, and the real goal is to win steady repurchases. That is when the brand impact is put to test.

Consumers are starting to lead the new trend of dietary supplements! It has been scientifically proven that there is a close relationship between skin and gut. Probiotics, as a "multi-faceted player", can not only regulate the gut and immune system, but also make the skin glow! Today, let's reveal the secret of probiotic!

No liver metabolism, more efficient utilization, reduced respiratory infections......This vitamin D confidently declares "With me, the flu is nothing to be afraid of"!

Probiotics are not yet old, but postbiotics have arrived. In the field of intestinal health, postbiotics has become a new force with great market prospect. In this era of national health, we have to say "NO" to "flu" and "allergy"!

Breast milk, known as liquid gold, is the first source of immunity for new life, and LC40, the first probiotic strain isolated from breast milk, can not only help improve the immunity of infants and children, but also bring unexpected benefits to women's health.

No caffeine but coffee tastes. What happens when Western-style coffee meets herbs from the East? Calming and stress-relieving, how many more surprises will adaptogens bring us?

Probiotics in sausages, cake, ice cream...how many possibilities do the bacteria in food and beverage?

How many ways can you think of when it comes to energy replenishment? To be fast, to be safe and to last, nutritional lipids will bring another opportunity for product innovation!

GABA and HA are our old friends, but this year we found that they have quietly upgraded themselves.

Aging, fast pace of life, information over-loading, long recovery after Covid infection...our brain needs a storage clean-up!

With the big health boom, both Western supplements and Chinese tonic are catching the fast train. PQQ, NAD+, Coenzyme Q10 are getting enthusiastic attention; Xinhui Tangerine Peel is exploding on the online e-commerce ...... Today we are discussing the Chinese and Western product methodology under the big health boom!

Different consumers have different nutritional needs. To solve the problem of the needs of five generations at once, how to create a "super nutrition supply station"?

Scientists at Tate & Lyle have seen in a large number of studies that Asian people exhibit a higher risk of developing diabetes, and China is one of the most affected areas. Many researches show that dietary fiber seems to be a key factor in controlling diabetes. How to manage weight more effectively? What kind of dietary fiber can help lower the risk of diabetes? Where else can dietary fiber play a role?

High blood sugar and high body fat are two major "killers" that threaten modern people's health. How can the combination of probiotics and dietary fiber unleash the synergistic effect of 1+1>2, and becoming a new "weapon" for lowering blood sugar and reducing fat?

GI value is becoming a necessary reference indicator for consumers to choose food, and the market of low GI food has been exploding in recent years. How does low GI go from a medical "concept" for special groups to a healthy "product" on the table of the general public? How does it actually work for human health? And how can we make it more valuable?

Sugar reduction remains a key tone in 2023. However, consumers are scared off by complicated ingredient names. As more brands claim to upgrade recipe with lower sugar content, who will stand out and offer a better choice?

Ingredient selection, recipe engineering, product test, regulatory review...When AI meets industry, what other sparks can collide?

We are familiar with using plants to imitate meat, but have you ever tried using meat to make staple foods such as rice and noodles? For Chinese people, staple food is an indispensable part of our daily diet structure. But as consumers continue to pursue a healthier diet, high-protein, low-carb diets are gradually gaining popularity. When 3D printing meets staple food, what kind of spark will be created?

Plant-based products are more than plant-based meat and milk. What are the high-potential applications of plant-based products to be developed? In no shortage of animal protein, why do consumers put their eyes on plant-based products?

Let's focus our attention on beef and see how the commercialization of cell-cultured steaks will proceed.

Since opening its first store in 2020, Hotmaxx, with its positioning of "quality, low price, and environmental friendliness", its dedicated team of treasure buyers, and its commitment to the discount retail model of "integrating surplus resources", has expanded to over 500 stores in 32 cities across China. From their perspective, how will discount retail develop in China? 

Stores in the capillaries of cities mean a lot to making consumers’ life convenient. Store downsizing is one of the key solutions taken by retailers to cope with channel evolution.

What are the changes to expect in consumers and channels in the future in the eyes of Yueheji, a platform that has served 30,000 convenience stores? How can brands and channels distribute goods faster? What are the underlying capabilities and collaboration models that are required?

Meiyijia, NewJoy, Today, Fook, and more community convenience store brands have gained fast growth in recent years. What are the next steps in products, supply chain, store operation, organization, and digitalization after gaining scale?

After three years of development, instant retail has gradually become a "Required Option" for consumers and brands. But in addition to speed and convenience, FMCG brands haven't yet understood the multiple values of instant retail —— young and efficient, new consumption habits and scenarios.

In the next stage of instant retail, how can business grow through more practices? How does the leading brand carry out strategic selection and layout? Meituan Instashopping will combine the latest industry developments, insights and cases to share.

Since 2015, Eastroc Beverage has taken the lead to carry out "One product, One code" in the industry. The Digitalization of Eastroc Beverage has experienced three stages, which empower consumers, retailer outlets, and sales, respectively, and help the enterprise’s sustainable growth. At present, the number of accumulative non-repeat code-scanned users reached 150 million +, reaching around 3 million retailer outlets across the country. From the perspective of solving business pain points, the digital logic behind the growth of Eastroc will be analyzed.

What are the core capabilities behind those retailers who have been in business for a long time and have achieved sustained success in their markets? What inspirations can they provide to food and beverage brands? Rainbow supermarket will share insights from three major strategies: supply chain, digitization, and experiential enhancement. 

The omnichannel strategy is consumer-centric, creating comprehensive touch points and seamless customer experience, thereby improving brand influence and market performance. The importance is beyond doubt. How to carry out omnichannel strategies? What are the similarities and differences in the needs of consumers online, offline, and O2O? What are the differences in the operating methods between One Inventory and Two Inventories?

With the rapid changes in the retail environment, focusing on the essence of "commodity power" has become an important way to achieve differentiation and create unique competitiveness, and promoting private brands is one of the strategic priorities of many retailers.

- How to develop private brand strategies based on the development model of the company and its own culture?

- How to gain insight into category innovation opportunities and develop products that impress consumers?

- How can private brands enter the minds of consumers in a fully competitive environment?

In recent years, the discount retail, mainly consists of the snack chain retail, has won the favor of consumers and the attention of venture capital. What is the current stage of discount retail? What are the opportunities and future of building private brands?

Where does inspiration for innovative products come from? Innovation is not just about inspiration, but also a systematic ability. Having an innovative insight is only the first step. Converting that insight into products that are delicious, capable of steady mass production, and highly controllable in terms of cost and risk - every step is the result of skills accumulation.

The Global Lighthouse Network is a World Economic Forum initiative put forward in 2018 in collaboration with McKinsey & Company. To be a site selected for the Lighthouse Network, which means to be advanced, lean, and agile along the supply chain and an industry benchmark in value creation, is a goal that many manufacturers strive to achieve.

With a variety of product lines, a wide range of channels and actively promoting new products, how does Nestlé build a sophisticated yet effective supply chain with quick response? How does Nestlé encourage innovation in the supply chain and control the risks? Compared with other countries, what are the characteristics, advantages and gaps of supply chain management in China?

As a new consumer brand, ADOPT A COW has grown steadily over the past nine years, which is inseparable from a high-quality entire industry chain. Cattle farming has always been at the core of this industry map: from the construction of modern ranch factories, to the creation of high-quality products, from deep links to users, to long-term brand growth. Focusing on raising good cows provides comprehensive support for the development of ADOPT A COW.

From agriculture to consumer goods, Youxianggu has achieved a breakthrough in sales of single products from 0 to 400 million through the layout of the entire industrial chain and the intensive cultivation of catering channels. What kind of development experience and unique advantages does Yuxiang Valley have, which has realized the "integration of three industries" model of agriculture, food processing industry and tourism?

The importance of supply chain speaks for itself to make a business competitive. Compared with players who already have established systematic advantages in supply chain, companies at their young age need to find a supply model that suits their phase of development.

In the discerning eyes of investors, what is the right way for a great player to build its own supply chain?

How to see through haze and implement sustainable packaging strategies that are practical to brands amid all the hype around Carbon Neutral and Sustainability?

How to engage consumers deeply in co-creation and communication around sustainability by taking packaging design as the vehicle and make sustainability an opportunity for brand transformation?

Taking a comprehensive look at various stages including production, transportation, and recycling, how do plastic alternatives fare when considering the trade-offs of cost, carbon emissions, and user experience? Moreover, on a global scale, what are some forward-thinking new solutions that are emerging?

To truly achieve a circular economy and give packaging a genuine "rebirth," it requires the involvement and drive from multiple stakeholders within the industry and the market. 

- How can we creatively leverage trendsetting concepts to drive transformative changes in the industry and market towards circular packaging?

- How can we foster more industry collaborations and opportunities for consumer involvement to establish effective circular systems?

Brian Collins has been recognized as a Design Master by Fast Company and is the first designer invited to the World Economic Forum. He will share insights on how technological advancements drive the transformation of brand design strategies.

* There will be no online broadcast for this session.

There is never enough time, resource, and experience when the world is changing ever faster. How to break the dilemma with creativity and different perspectives?

Plug Inc.'s "Package Design AI" is capable of generating and evaluating 1,000 design proposals in less than an hour. In seconds, the AI predicts a design's popularity and its image in consumers based on learning data from more than 10 million people. The AI won the Japanese Minister of Internal Affairs and Communications Award last year. It has become news that Calbee, Ajinomoto, and Nestlé Japan have seen an increase in sales by using this AI system. In April, 2023, it was broadcast throughout China on an information news program on China Central Television (CCTV). How powerful is this AI "designer"? Don't miss the live show.

* Please note that this session is in Japanese. Ensure you have your interpretation device prepared in advance.

"Can human discern the difference in packaging designs crafted by AI?" SuperX, the intrepid trailblazer, recently introduced a collaborative venture between humans and AI, unveiling custom-designed cans and initiating a "Turing Test." The results astoundingly revealed that AI-generated packaging can seamlessly deceive discerning consumers. With boundless potential on the horizon, the question for brands arises: Is AI an adversary to be reckoned with or a powerful add-on?

When anyone can create like an artist with an AI assistant, what is the real purpose of packaging and design? What are the new feelings and functions that food brands of the future might evoke? Welcome to a multisensorial field trip through imagining the iconic brand interactions of tomorrow (and an exploration of what remains uniquely human) in the age of AI.

One billion people or 15% of the world’s population experience some form of disability, but the world we live in is still quite inaccessible to them. Everything we use and interact with daily has been carefully designed in a way that mainly focuses on style and aesthetics, often at the cost of inclusivity. Join Landor & Fitch Greater China General Manager Juanita Zhang to explore how brands can use accessible design to unlock the missing opportunities, and why accessibility must be the foundation for all design.

Have you been struggling to come up with a fresh new look for your product? Are you looking for direction on how to revamp your packaging? Become a part of the "Food and Beverage Packaging Makeover Challenge"! 

We will invite 20 brands to provide their products for participants to taste and transform creatively. Under the guidance of Pipi, you'll observe the product, add or subtract elements, and design your own label, ultimately resulting in a packaging that is more appealing to consumers. Brands that participate will have the opportunity to network with other brands and designers to evaluate and enhance their packaging. It's amazing what can be accomplished when the customer is at the core of the design process! 

* We only have a limited number of seats available, so contact FBIF staff TODAY to reserve your spot!

Amidst a century of transformation, Chinese domestic brands are gradually maturing and developing their unique design styles. Particularly in the food and beverage category closely tied to people's livelihood, an increasing number of brands are paying attention to the individual dietary needs of the Chinese population and incorporating innovative designs that align with Chinese culture and consumer habits into their branding and packaging. In the future, what will Chinese brand designs that evoke a sense of "affinity," while also being "stylish," and exuding a "branded feel" look like?

Every brand starts from scratch. Like growing a tree, a brand will always need time to grow, building its asset, influence, and trust. 

However, the world changes so rapidly nowadays.

How can we lengthen the longevity of the brand design to allow sufficient time for brand development, while keeping up with the changing times?

Lisa Smith is renowned for her extensive 20 years of professional experience in reshaping popular brands worldwide, such as Fanta, Burger King, and Chobani. In this session, she will share insights on how to identify the "true self" of a brand by rediscovering what made it unique in the first place. Furthermore, she will explore how to stay relevant in a rapidly changing environment and how every touch point is an opportunity to authentically engage consumers.

In the 2023 No.1 Central Document, the term "县域" (county-level areas) appears 13 times. County-level areas have become a crucial pivot for expanding domestic demand and rural revitalization. As the foundation of China's consumer market, the county market is witnessing the convergence of new consumer forces. 

From the rise of outdoor sports, agender movement, to local cultural symbols represented by Ding Zhen and Lu Xian Ren, let us walk you into the realm of our new generations.

The context of access to international market has changed dramatically from export trade to building a global brand. What are the opportunities and challenges in taking a brand overseas? How to plan the route?

Compared with over 90% ratio of "fresh dairy / liquid dairy " in Japan, South Korea and the United States, this figure for China is only around 30%. In 2019, Junlebao "Yue Fresh" began the strategic layout of the fresh dairy market. So how did they achieve "fresh" growth in the past, and what will they do in the future?

The internet has entered the “Stock” era, where brands aiming for long-term success need to adopt a  uni-operations. This involves connecting all touchpoints within the public and private domains, exploring the value of existing users, accumulating brand assets, and leveraging them for user acquisition. Otherwise, brands may easily fall into the trap of relying solely on traffic. 

With the emergence of new traffic channels such as WeChat Channels and live streaming, as well as the improvement of infrastructure in the middle and back-end chains, including Official Accounts, communities, enterprise WeChat, and mini-programs, what scenarios and opportunities will be nurtured within Tencent's ecosystem? 

Opening a video at bilibili during mealtime has become a “digital pickles” for young generations. Bilibili covers thousands of interest groups, and food is one of the strongest “social currencies” among them. With the scene, traffic, and audience all in place, how should food & beverage brands effectively connect with young generations on bilibili and lead the trend of popular products?

The context field gives rise to consumer trends. To achieve scalable and efficient content marketing, brands need to solve the attribution challenge from content to growth and from omnichannel exposure to conversion.

Nint takes the lead in bridging the gap between content and products, helping brands find blue ocean opportunities in the existing market. Nint will also reveal high-potential pathways in the food and beverage industry and share best practices for brand tag integration at FBIF2023.

What are the consumers' changes to content preferences and commodity consumption trends related to F&B?

What are the new opportunities for F&B brands under the development of Douyin E-commerce and Local Consumption Business？

How to achieve true Interest-based E-commerce based on user demographic operation?

Successful marketing starts with a successful strategy. Michael Porter divided strategy into three basic options: total cost priority, differentiation, and focus.

However, Daixiaji is a rare enterprise owning all three options. Daixiaji gains a cost advantage by focusing on shrimp supply chain, differentiates itself by the higher content of shrimp meat and focusing on the shrimp meat category, and finally achieved sales of more than 1 billion. Among them, a comprehensive understanding of the business and a full perception of the needs of the market are indispensable.

From the launch of "Spring Oreo" to the release of Oreo Thins and Mini, and the popularity of Cloud Cakes among consumers, the Oreo brand under Mondelēz seems to never grow old. The successful product combination innovation model that has been proven on Oreo is also gradually inherited by other brands such as Chips Ahoy! and Ritz. 

Behind this success, how does Mondelēz China continue to innovate and accumulate brand assets based on the market orientation of "Go-Deep, Go-Up, Go-Online"? 

In today's world of fragmented attention, unleashing creativity is crucial for establishing deeper connections with our consumers. In South America, Budweiser, in collaboration with Rolling Stone magazine, has launched BudMag—a monthly music magazine dedicated solely to emerging artists. What sets it apart is that it is ingeniously printed on their own beer packs.

It's a simple yet effective concept: we are giving purpose to an asset that brands often overlook and the culture that younger generation really love. Let's explore together how even the most unassuming brand assets can serve as vehicles for amplifying  brand's voice and values. Join us as we delve into this exciting realm of possibilities.

Against the backdrop of popular outdoor activities such as urban walking, camping, and Frisbee, we see that younger consumers are increasingly eager for an "offline" lifestyle and disintermediated contact. In this trend, how can food brands establish closer connections with consumers through offline links? 

Which sense and medium are left when hands, feet, and eyes are occupied? Ears and sounds.

The average listening time per user on Chinese podcasts hit 4.1 hours in 2022, with monthly income at RMB 14,808. Sound media possesses high potential as it features immersive listening and high user value. How can brands make themselves be heard?

In the past, people were represented as numbers derived from attitude surveys in marketing. However, with the advancement of digital tools, individuals are now perceived as multifaceted entities with attributes encompassing attitudes, behaviors, and social factors. 

Brands were abstract concepts that were difficult to define and measure. However, now they have evolved into tangible assets that can be measured and accumulated through a series of actions. 

In this topic, we would like to discuss the transition from a one-dimensional perspective of people to a multidimensional one, as well as the transformation of brands from ambiguity to measurability. 

The consumer market has started a new era: the market is entering an era of stock competition. User experience management has become one of the core competitiveness of the brand. As young people become the main consumer, the consumption pattern has changed from single transaction to multi-field interaction, and the people, goods and space have been reconstructed again.  In the new consumption era, how does enterprise transform the lifetime value of consumers through innovative marketing experience, so as to drive the sustainable growth of the brand?

Metaverse under microscope: fundamental technologies, ecosystem, applications, and outlook.

At the beginning of this year, the popularity of ChatGPT and Midjourney, along with the arms race among major corporations and startups in the field of large-scale models, has once again shifted the industry's attention to AI. 

Within this wave of technological innovation, what fundamental changes have taken place at the core? How could AI and generative AI truly bring about business innovation in product development, iteration, brand marketing content creation? What imagination will emerge in the future? 

When flourishing, everything grows freely; when storms come, one must go from "flowing in the flourishing environment" to "going with the flow".

Where is the industry's current driving force coming for food and drink? And where will it go?

In recent years, many start-ups rely on online single channels to rise, but with the high cost of traffic and the fading of dividends, they are easy to fall into the dilemma of "developed online, developed in capital, limited to offline, endangered in street battles". Consumers' shopping scene is diverse. Chinese food enterprises have experienced the traditional deep distribution period, the e-commerce traffic battle period, and the diversified integration of online and offline channels. How does a1 Snack Lab think and practice holistically？

In the food and beverage industry, which is often considered to be "low tech", will technologies build moats for the F&B industry? Where are the boundaries of technology?

The consumer industry is similar to the sun in that, while it rises and sets owing to the movement of the earth, it remains constant and warm. In the face of such a sun business, investment becomes a long-distance race that requires stamina and determination:

1. Why does BA Capital say there are always opportunities in consumer investment?

2. BA Capital's investment methodology

3. How can investment institutions help industry innovation from pre-investment and post-investment dimensions?

What are the advantages and disadvantages of food companies with industry support making investment compared to traditional investment institutions?

How will Chinese food and drink companies fulfill their "age of discovery" goals?

When we talk about external innovation, we can always think of companies integrating external resources and internalizing various technologies, knowledge, and so on to improve their competitiveness.

… But this is something that happens later.

External innovation is a company's capability, not merely a means to an end, and developing capability requires long-term accumulation. So, how should companies enhance their external innovation capabilities?

From an investment perspective, how can companies seize external possibilities and enhance their innovative capabilities through resource coordination?

What do AIGC technologies and applications have in store for us? How will they change the way we perceive the world?

There are more and more dazzling new terms for technology, but while embracing new things, the consumer goods industry has its own unchanging nature.

When we talk about "content", what does it mean for brands? What kind of value can content create for brands when the digital dividend is no longer available?

"Fashion passes, style remains!", start-up how to cultivate unique style of brand?

(1) New Investment Relationship: How do investors and founders grow together?

(2) Team building: should you choose people who are "competent" or "believe in you"?

(3) The resilience of entrepreneurs: "The last leg of a journey just marks the halfway point", but are we still on the first step or the ninety-ninth step? In an uncertain era, how do we maintain the belief to keep moving forward?

With tens of billions scale, frozen bakery in China grows at 15%~20% per year. It has inherent advantages in stable supply, long shelf life, and scaled manufacturing. However, it takes a bit more improvement in flavor innovation, taste preservation, and variety expansion in comparison with fresh bakery.

There are numerous regional flavors in China and each flavor has endless variations. Spiceness alone has shown dazzling versatility, less saltiness, sweetness, sourness...When regional flavored dishes, like Fish and Pickled Cabbage, Pig Intestines with Chicken, approach the peak, it is time to go off the mainstream and seek something new.

The era of consumers seeking goods out is gone. It is time to find the right consumers and sell well for products. Products shall be precisely aligned with consumer segmentation from the ideation phase. The new generation of consumers want both great flavors and clean ingredients. Why not target your consumers, work on the ingredients, and develop in high accuracy?

New F&B products that contain prebiotics have registered a 11.11% CAGR in the past five years. We often see and yet not know much about prebiotics. Innova database will navigate us through the world of prebiotics. What do prebiotics do? How can the F&B industry innovate products by leveraging prebiotics?

The global plant protein market is expected to rise from $4.6 billion to $85 billion by 2030. Behind the consumption and capital boom, do people really understand plant protein? Will popular plant meat and plant milk still have chance? What is the potential racetrack in future?

Behind the trend of functional foods is relentless effort in discovering raw materials. Healthiness and safety of ingredients become key factors in decision-making as consumers are savvier. What are the benefits of insoluble dietary fiber? What surprises resistant starch has to show us when used in food?

When traffic dividend goes away and louder hawking does not bring more attention, product content and interest content come bottlenecks. Take TikTok for example, content operation costs boosts, and content starts to suffer homogeneity despite a large amount of users. How to break content bottlenecks? How to manage content segmentations? How to reflect true brand value through content?

Packaging is the first bridge for consumers to get in touch with brands. There are various products on the shelves. It is necessary to seize the visual opportunity and quickly win the hearts of consumers. Food product packaging may realize "automated" sales.

This generation of consumers care more about aesthetic value than 5 to 10 years ago.

Abuse of trending elements? Too forthcoming? No！

It is time for brands to see aesthetics as a long-term trend rather than a short-term dividend.

The digital intelligence is just like sea, keeping flowing in every part of industrial chain. Although, the digitalization and intelligence of food and beverage industry comes a little slowly, it initially accomplished!Make food with digitalization and make food life cycle information transparent, which improves supply-demand coordination to be easier.

It is estimated that by 2026, the scale of 3R food will exceed one trillion. The central kitchen connects upstream raw materials, and undertakes business and consumers at the same time. When demands become more and more refined, the central kitchen "has a lot to do"!

Physical Stores feature good product selections and yet low prices. When capital flows in, brands seize the momentum by developing collaboration products and accelerating distribution in channels. However, it is important to figure out the logic behind the physical stores in the first step.

AI technology has already stirred up waves in food and beverage industry, but do people really understand AI? Many people think AI is a wild horse, but after pre-training models and other technical methods, it can improve and give inspirations in ingredients, taste, packaging and other aspects to the food industry. It's urgent to make AI a "human sense"！