Jack has been engaged in FMCG industry for 20 years and working across a broad range of MNC and local clients. Since joining Nielsen in 2014, he is responsible for marketing research and consulting projects such as business growth strategy, marketing strategy, business development, marketing opportunity, etc. Break through the traditional management mode, Jack helped new and vigorous brands to achieve sustainable growth by date analysis.
In competitive FMCG industry, Jack aims to support more businesses to realize transition to intellectualized operation from data-based decision.
Jack graduated with his master's degree from Wageningen University in the Netherlands.
Corporate strategies of snack food companies are re-assessed in the perspective of channels.