Vice-President of Baolingbao Biology, General Manager of Shandong Baolingbao Food Science and Technology Co., Ltd., Executive Director of CIFST Food Branch, Vice President of SDFIA Baking and Sugar Branch.
In 1998, Li joined Baolingbao, focusing on the field of health, starting from customer's needs, leading the application innovation of functional sugar, leading the process of public functional food constantly, the popularization of functional food. To let more healthy and functional food into thousands of households. At the same time, Li has rich marketing experience, leading the company's marketing team to serve many well-known food enterprises at home and abroad.
Sugar reduction remains a key tone in 2023. However, consumers are scared off by complicated ingredient names. As more brands claim to upgrade recipe with lower sugar content, who will stand out and offer a better choice?