Binbin Sun is the co-founder of NOWWA COFFEE. Prior to founding NOWWA, he served as the General Regional Manager of Ele.me and the Regional Leader of Ele.me Takeout, managing a team of 150 people and achieving an annual GMV of 6 billion RMB. Binbin Sun has extensive experience in retail and restaurant management, having managed tens of thousands of retail stores and over 100,000 restaurant outlets.
NOWWA COFFEE was founded in June 2019 in Shanghai. After more than three years of refining the brand and products, NOWWA has brought high-quality and affordable specialty coffee to a wider market beyond the major cities. Currently, a total of over 1800 stores have been opened nationwide, covering more than 100 cities.
North Ballroom A - Hall 18 1st Floor
It is not easy for coffee brands to succeed in the low-tier market. The ability of the brand to understand the market and manage the stores is put to the test behind the new market:
1. What kind of products and consumers are the main drivers of the growth of coffee consumption in the low-tier market?
2. What are the different motivations for drinking coffee among customers in different cities?
3. How can brands attain "quality brand sense with a reasonable price for more consumers"?