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Jiafeng Zhang
Channel & Supply Chain
Director of Food Procurement Department and Director of National Product Support Department
RAINBOW

16 years of retail experience. Served as General Manager of Southeast Region, Director of National Product Support Department, and Director of Food Procurement Department of RAINBOW.


Event Introduction
Channel & Supply Chain
 · 06/15 (Day 2)
Laying A Solid Groundwork
CC207 - Hall 18 2nd Floor
Merchandise and Operations
14:00
Rainbow's Strategic Strength: Upgrading Products and Experiences from the Supermarket Perspective

What are the core capabilities behind those retailers who have been in business for a long time and have achieved sustained success in their markets? What inspirations can they provide to food and beverage brands? Rainbow supermarket will share insights from three major strategies: supply chain, digitization, and experiential enhancement. 

Link to agenda