Mr. Lu is currently serving as the product director of Jelley Brown and has more than 10 years of product development experience.
He has worked in two listed companies and served as the person in charge of the product side. He has extensive experience in product development and has covered a wide range of products, including food and beverages, snacks, functional foods, and skin care products.
He is good at using cross-border thinking to position brands and empower products. He has relatively mature practical experience in product benefits and compliance. He has successfully helped a functional food company plan its IPO content and go public.
CC201B - Hall 18 2nd Floor
Sugar reduction remains a key tone in 2023. However, consumers are scared off by complicated ingredient names. As more brands claim to upgrade recipe with lower sugar content, who will stand out and offer a better choice?