Xiaolong Chen, a marketing expert, has conducted in-depth research on the condiment market in China, providing great support for the development of the industry. Mr. Chen is a writer for Sales & Marketing, New Food, Food Weekly, China Food News and other media. As a marketing expert and investor, he has provided professional analysis and opinions to securities dealers and media for a long time. Mr. Chen has many years of marketing and management experience in multinational companies and well-known local enterprises, and is committed to making it is possible for each enterprise to achieve “rapid growth in a short period of time”; Mr. Chen is also the author of three marketing books, Condiment Marketing, Sales Channel Management, and Operation of Sales Channel Management.
The digital intelligence is just like sea, keeping flowing in every part of industrial chain. Although, the digitalization and intelligence of food and beverage industry comes a little slowly, it initially accomplished!Make food with digitalization and make food life cycle information transparent, which improves supply-demand coordination to be easier.
TikTok, Taobao, private community, offline store...whichever is the path for brands to grow from 0 to 1, product takeoff is just the first step, and the real goal is to win steady repurchases. That is when the brand impact is put to test.