Wei Cao, born in 1980, from Ximeng, Inner Mongolia, holds a bachelor's degree from Chang'an University and is a member of the Communist Party of China.

7 years of experience in human resource management in the consumer electronics industry, 8 years of experience in supply chain management and enterprise management in the tea consumer goods industry, with a unique understanding and profound insight into management work.

Currently serving as the Vice President of XIAOGUANCHA Company, conducting in-depth research on the long-term development strategy of XIAOGUANCHA Company and taking responsibility for the overall operational efficiency of the company.

As one of the core management members of XIAOGUANCHA Company, with the rapid breakthrough and development of XIAOGUANCHA from 0 to 1, it has witnessed the full chain and all-round innovation of traditional Chinese tea standardization, industrialization, youthfulness, and branding based on scientific thinking and consumer product thinking as the underlying logic.