Mr. Jiangang Li, a board member of Shanghai Laiyifen Co., Ltd. Currently the Chief Operating Officer(COO) of Shanghai Laiyifen Co., Ltd., he is in charge of the Operation and Development System. The business covers the group's omni-channel sales, involving the group's chain business, domestic and overseas distribution business, e-commerce and other online business.

In 2022, he led the team to continuously tap into customers' needs and achieved a huge profit growth against economic downturn trend.

He has many years of practical experience in new retail, is good at online and offline lean operation management of chain business, and has profound insights into the global development of the chain retail industry.

As one of the youngest senior executives of the company, he is deeply involved in the omni-channel business growth strategy of innovative business, and always adheres to the corporate development mission-making family life happier, focusing on consumer-oriented strategy, promoting the construction of a large ecological platform for family life.