Mr. Xuhong Yao, Vice President of Dongguan Sugar & Liquor Group CO., LTD and General Manager of Caihua Trading CO., LTD (YOLLECT UNION), has served these companies since 2001. An EMBA degree in CUHK and over 20 years of endeavors in the field of chain convenience store and business trading make him a professional in domains including merchandising and supply chain, digital operation, and omnichannel marketing. He is a practitioner in the convenience store industry, and a member of the CCFA Convenient Store Committee, New Retail Committee and Future Leader Roundtable.
Stores in the capillaries of cities mean a lot to making consumers’ life convenient. Store downsizing is one of the key solutions taken by retailers to cope with channel evolution.
What are the changes to expect in consumers and channels in the future in the eyes of Yueheji, a platform that has served 30,000 convenience stores? How can brands and channels distribute goods faster? What are the underlying capabilities and collaboration models that are required?