Jerry Li, current Senior Sales Director – SDL of Mars Wrigley Candy (China)
Co., Ltd. Jerry has rich experience in online and offline sales in FMCG industry. With a multi-channel perspective, based on consumer and customer centricity, Ms. Li has led the team to establish an omni-channel strategy for Mars Wrigley in recent years to drive high-quality growth of business.
Jerry is one of the outstanding female leaders developed within Mars, the practitioner of the company's five principles, and always be committed to the growth and development of internal talents.
CC207 - Hall 18 2nd Floor
The omnichannel strategy is consumer-centric, creating comprehensive touch points and seamless customer experience, thereby improving brand influence and market performance. The importance is beyond doubt. How to carry out omnichannel strategies? What are the similarities and differences in the needs of consumers online, offline, and O2O? What are the differences in the operating methods between One Inventory and Two Inventories?