Yanli Liu, as the General Manager of the Brand Marketing Center of Naixue, a listed company and a pioneer in the new tea beverage industry, is responsible for the integrated marketing of Naixue's freshly brewed tea beverages and ready-to-drink products.
With over 10 years of brand marketing experience in the new consumer sector, Yanli Liu is renowned for her deep understanding of young consumers, and has blown a marketing storm in China's new consumer industry.
She focuses on the synergy between brand and performance, empowers products through brand creativity, and achieves a closed loop of channel sales through brand innovation. Over the years, she has developed optimized solutions for Naixue's marketing strategies and product iterations, and has built a high-performing brand marketing team.
In the future, she will continue to adopt a user-centric approach, constantly innovating marketing strategies and out-of-the-box tactics in the new consumer industry, and creating more iconic brand marketing cases.
North Ballroom A - Hall 18 1st Floor
Ten years ago, bottled tea was not hot; now, it has become one of the most popular beverages for young people - healthy, thirst-quenching, and multi-flavored.
It was once the "rebel" in Chinese tea, but today it has finally arrived in its own good time:
1. What market trends cause the "counter strike" of bottled tea?
2. What are the opportunities for bottled tea in the future?
3. Crossover players: what is different about bottled tea?