Ms. Vivian Jiang joined dsm-firmenich Group in 2018 as Business Vice President of dsm-firmenich Group Food & Beverage Regional, with specific responsibility and accountability for business development in Greater China. Vivian Jiang is a strong and dynamic leader with extensive experience in business development and sales management of strategic projects in the food industry to achieve new breakthrough growth and maximize economic and social value while maintaining a healthy, stable and sustainable business development.
Regardless of how market trends may shift, the unchanging truth is that only tasty and healthy food can win consumers over. 3R foods are often labeled as "unpalatable" and "unhealthy". How can we break the prejudice and win consumers' trust?