Shawn Gong comes from China and is responsible for establishing corporate brand identity design and packaging design at Brand International Consulting. He has over 15 years of experience and is committed to breaking the mold and creating innovative and dynamic brand experiences.
Clients: Pringles, Kao, Breeze, Unilever, Schwarzkopf, HUGGIES, Kotex, Wrigley, Woolworths, Beyond Meat, Yili, Haidilao Hot Pot, Danone, Lee Kum Kee, Mary Kay, Watson's, Devondale, ALDI, Hotel Indigo, Vanke Group, Huawei, China UnionPay, Tencent, China Merchants Securities, etc.
How to engage consumers deeply in co-creation and communication around sustainability by taking packaging design as the vehicle and make sustainability an opportunity for brand transformation?