Ms. Xiaoyun Wang, the founder and CEO of Beijing Refine Biology Co., Ltd., founded Refine in 2007, aiming for providing healthier and better natural ingredients.
She has always adhered to the mission and vision of "Shaping the future of nutrition with technology, and protecting human health in a natural way". Refine is taking "nature" as the gene and driven by "innovation", under the background of consumption upgrading, through continuous exploration of the composition innovation of food ingredients, serves the partners & creates healthy and nutritious products to meet up consumers' preferences. In the past 15 years, in order to enhance independent innovation and service capabilities, she established 2 innovation R&D centers in Beijing & Shanghai, and 3 production bases have been established successively to ensure the stable supply and to realize the industrialized production of innovative ingredients.
She and her Refine team will create more innovative, natural and healthy food ingredients and industry solutions in the future.
Sugar reduction remains a key tone in 2023. However, consumers are scared off by complicated ingredient names. As more brands claim to upgrade recipe with lower sugar content, who will stand out and offer a better choice?