Jun Fang is an expert in data, insight and analytics in China. He led digital marketing transformation of Unilever China, a fortune 500 company, as well as its insight and analytics teams, and made breakthroughs in Innovation Model. Before Unilever, Jun Fang worked in Alibaba corporate marketing, General Mills global headquarter, and Procter & Gamble China. Jun Fang founded NuVision Consulting in order to benefit more brands with his expertise and experience in driving business growth via integrating small, big and thick data.
CC205B - Hall 18 2nd Floor
ChatGPT, Midjourney ...... When technology comes to application, it may have a disruptive impact on human life in a short period.
-How will the technology outbreak affect the way humans understand the world?
-What will brands look like in the future?
-How can companies work with AI employees to lead their brands into the future?
International Plenary Hall - Level 2 of North Lobby west
International Plenary Hall - Level 2 of North Lobby west
Against the backdrop of popular outdoor activities such as urban walking, camping, and Frisbee, we see that younger consumers are increasingly eager for an "offline" lifestyle and disintermediated contact. In this trend, how can food brands establish closer connections with consumers through offline links?
International Plenary Hall - Level 2 of North Lobby west
Which sense and medium are left when hands, feet, and eyes are occupied? Ears and sounds.
The average listening time per user on Chinese podcasts hit 4.1 hours in 2022, with monthly income at RMB 14,808. Sound media possesses high potential as it features immersive listening and high user value. How can brands make themselves be heard?
International Plenary Hall - Level 2 of North Lobby west
In the past, people were represented as numbers derived from attitude surveys in marketing. However, with the advancement of digital tools, individuals are now perceived as multifaceted entities with attributes encompassing attitudes, behaviors, and social factors.
Brands were abstract concepts that were difficult to define and measure. However, now they have evolved into tangible assets that can be measured and accumulated through a series of actions.
In this topic, we would like to discuss the transition from a one-dimensional perspective of people to a multidimensional one, as well as the transformation of brands from ambiguity to measurability.
International Plenary Hall - Level 2 of North Lobby west
At the beginning of this year, the popularity of ChatGPT and Midjourney, along with the arms race among major corporations and startups in the field of large-scale models, has once again shifted the industry's attention to AI.
Within this wave of technological innovation, what fundamental changes have taken place at the core? How could AI and generative AI truly bring about business innovation in product development, iteration, brand marketing content creation? What imagination will emerge in the future?