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Kai Wu
Marketing Talks
Co-founder
ÖarmiLk
Kai Wu, co-founder of Öarmilk, has 8 years of overseas study and work experience.
He is a well-known expert in the fitness circle and has extensive brand resources in the field of fashion and sports and health.
He is currently leading Öarmilk's brand activities and cooperation, focusing on the penetration of Öarmilk's private community, holding regular workshops and accumulating a large number of offline fan users for Öarmilk.
Event Introduction
Marketing Talks
· 06/16 (Day 3)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Construct the Brand Bastion
10:05
[Panel Discussion] Back to Offline - Building F2F Brand Connections with Consumers
Against the backdrop of popular outdoor activities such as urban walking, camping, and Frisbee, we see that younger consumers are increasingly eager for an "offline" lifestyle and disintermediated contact. In this trend, how can food brands establish closer connections with consumers through offline links?