Kevin Fan has over 12 years of experience in high-end tobacco and alcohol, integrated high-end real estate and hotels, luxury lifestyle and FMCG project management. He has served many famous brands at home and abroad, such as Pernod Ricard, Treasury Wine Estates, Diageo, British American Tobacco (Kent), Design Shanghai, SANGHA Retreat, Hotel Indigo, Haidilao Hot Pot, Devondale, Pinlive Foods, Kimberly, Kao, Woolworths China, Beyond Meat, Pringles, Watson's (Hong Kong), etc., providing integrated online and offline marketing solutions and efficient and quality customer service.
With decades of combined experience in brand packaging design, PR and advertising, he is committed to providing customized creative strategies and precise implementation solutions for brands with different positioning, presenting the concept and standard of client service of first-class international 4A advertising agencies, and becoming a long-term strategic partner of brands.
How to see through haze and implement sustainable packaging strategies that are practical to brands amid all the hype around Carbon Neutral and Sustainability?
To truly achieve a circular economy and give packaging a genuine "rebirth," it requires the involvement and drive from multiple stakeholders within the industry and the market.
- How can we creatively leverage trendsetting concepts to drive transformative changes in the industry and market towards circular packaging?
- How can we foster more industry collaborations and opportunities for consumer involvement to establish effective circular systems?