Haiping Cui, Managing Director and one of the founders of Langege Dairy, has been engaged in production, procurement, marketing and other key positions. He has been the Managing Director of the company since 2002.
In 2015, it opened the Beijing market with Langege Ethnic Mongol Yogurt, and then went to the whole country. Langege started the road of development from regional brand to national brand.
Moreover, it has successively launched popular products such as Mozzarella Yogurt, Distant Mother Yogurt, and Eight Probiotics Yogurt. With strong grassland characteristics, the market has expanded rapidly. From 2018 to 2020, the business has increased by more than 30% for three consecutive years, and maintained positive growth in the past three years during the epidemic period.
North Ballroom B - Hall 18 1st Floor
Behind the growth of the yogurt category is the prosperous segmentation track, and grassland yogurt is a bright new star on the yogurt track. We would like to talk about the product innovation that Grassland Yogurt has made in this blue ocean.