Annie Liu, Senior Leader Business Development, joined Innova Market Insights in 2014, where she is an active observer of innovation and trends in the Chinese market. Her international travel has only improved her trendspotting skills and rapport both at home and abroad, while her natural curiosity and networking give her very worthwhile insights for industry leaders.

She looks for market opportunities for successful consumer-led innovation. Annie regularly engages with innovation partners to identify and understand opportunities in the Chinese market. Based in Shanghai, she manages a team of market & category analysts and a network in major cities in China that deliver local insights.