An expert of strategic positioning in China, with a bachelor's degree from Fudan University and a master's degree from the University of Leuven in Belgium.

Alan He is skilled in applying the concept of cognition and category in the positioning theoretical system, and is good at applying various mental, market and technical insight tools to provide category innovation strategic planning and decision-making suggestions for enterprise management;

Rich practical experience in food and beverage, automobile, home textile and other industries, focusing on enterprise globalization layout, multi-brand structure layout and category innovation;

Well-known enterprises and institutions he led the team served include Great Wall Motor Company Limited (Haval, WEY, ORA, TANK, Great Wall Cannon), AIMA Technology Group Co.,Ltd. LuoLai Lifestyle Technology Co., Ltd., Qianhe Condiment And Food Co., Ltd., Xiangpiaopiao Food Co., Ltd., etc.