Yi Hu, CMO of CHALI group and in charge of e-commerce business. Before joining CHALI, Vicky worked for Colgate and L’ORÉAL. With more than 10 years experience in integrated marketing communication, she is good at integrating the international brand vision with agility and insights of local consumer brands, leading the team to make CHALI a leading tea teabag brand in China.
Ten years ago, bottled tea was not hot; now, it has become one of the most popular beverages for young people - healthy, thirst-quenching, and multi-flavored.
It was once the "rebel" in Chinese tea, but today it has finally arrived in its own good time:
1. What market trends cause the "counter strike" of bottled tea?
2. What are the opportunities for bottled tea in the future?
3. Crossover players: what is different about bottled tea?