Gorge Bai, General Manager Cheese of Bel China and General Manager of Shandong Junjun Cheese Co., Ltd., is committed to promoting expansion and breakthrough advances for Bel's cheese and dairy product business in China.

With nearly 30 years of experience in the FMCG industry, Mr. Bai previously served as SVP at Nestlé China, where he was responsible for the sales of Nestlé's full range of products in China and parts of other Asian markets. He also served as Head of Commercial Operation and Supply Chain at Wyeth Nutrition China.

Since joining Bel China in 2020, Mr. Bai has developed strong sales and marketing strategies that are tailored to the characteristics of the Chinese market. He optimized Bel China’s supply chain and sales channels and completed the transformation of its route-to-market. He continues to explore localized business opportunities, create innovative marketing models, and lead the layout of e-commerce channels.

During his tenure, Bel China’s cheese business has doubled in growth, and he has led its Chinese business into a high-growth phase.

Mr. Bai holds a bachelor’s degree in foreign trade from Hunan University and has participated in the Program for Executive Development at the International Institute for Management Development (IMD).