Mr. Wang is the Chairman of OCM Foods, the largest Chinese food & beverage operator in North America. OCM is the general agency of top brands such as Chi Forest, Weilong, Haitian, Mengniu Dairy, Daoxiangcun, Arctic Ocean, Wanglaoji, Jinmailang, Jinlongyu in the US. OCM is headquartered in Los Angeles, with branches in New York, Chicago and Houston. OCM currently has a nationwide sales network covering three major channels: online, offline and F&B. The Authentic Chinese Food Expo hosted by OCM is one of the largest Chinese food exhibitions in the U.S.
The context of access to international market has changed dramatically from export trade to building a global brand. What are the opportunities and challenges in taking a brand overseas? How to plan the route?