Nash Tian, graduated from East China University of Science and Technology with a master's degree in food science, senior member of Sports Nutrition Food Branch of China Society of Food Science and Technology, currently serves as the Market Unit Director of Adult Nutrition of FrieslandCampina Ingredients China, previously working in international food ingredients companies such as Roquette, Hero, AAK, etc.
He has 18 years of marketing experience and 14 years of experience in the dairy industry, covering infant formula, FSMP food, health care food and sports nutrition food. Now he is committed to introducing the Royal Dutch quality protein ingredients into Chinese market, and working with local customers to jointly develop nutritional solutions suitable for Chinese health needs.
It has been harder and harder to please consumers since snacks came into omni-channel competition. But one thing is crystal clear -- consumers are paying more attention to the nutritional, functional and health attributes of snacks under the mega health trend. With boundary of snacks expanding and target consumer groups growing, what would be the game changer for brands? Health, health, still health.