Ruifeng Tian, Senior Engineer, is in charge of both CCFA Retail Technology Committee and CCFA Supply Chain Committee, and also serves as the member of the SAC/TC439 National Chain Operation Standardization Technical Committee.
In terms of the application on digital technology, since 2015, Mr. Tian has worked on several specific studies on 5G, Clouding, Edge Computing, Data Science, Machine Recognition, writing and publishing related study report, such as New Retail Data Infrastructure (API) White Paper, and so on. Meanwhile, Mr. Tian has also led several pilots, such as OSA (On Shelf Available), API.
In terms of supply chain, Mr. Tian has almost 15 years of working experience in Supply Chain Management, leading retail supply coordination and optimization projects, such as "Integrity Handover" Project, CCFA Fresh Food Initiatives; Participating and writing industry standards, such as GB/T 31005-2014 Pallet Coding and Barcode Representation, SB/T 10804-2012 Application Guidelines for Retail Box Codes, KPI Indicators for China's Retail Supply Chain, etc.
CC207 - Hall 18 2nd Floor
CC207 - Hall 18 2nd Floor
The omnichannel strategy is consumer-centric, creating comprehensive touch points and seamless customer experience, thereby improving brand influence and market performance. The importance is beyond doubt. How to carry out omnichannel strategies? What are the similarities and differences in the needs of consumers online, offline, and O2O? What are the differences in the operating methods between One Inventory and Two Inventories?