Mr. Zhang is the founding and managing partner of BA Capital.
Founded in 2016, BA Capital is a truly consumer-focused investor specializing in consumer brand investments. BA Capital has invested over 30 companies that offer differentiated value propositions to capture the evolving consumer demand, including Giant Biogene (2367.HK), POPMART (9992.HK), Helens (9869.HK), Heytea, UR, M Stand, SIMPLE LOVE, etc.
Prior to co-founding BA Capital, Mr. Zhang worked at Eight Roads Ventures, the proprietary investment arm of Fidelity International. Previously, he was a member of the investment team at Orchid Asia.
The consumer industry is similar to the sun in that, while it rises and sets owing to the movement of the earth, it remains constant and warm. In the face of such a sun business, investment becomes a long-distance race that requires stamina and determination:
1. Why does BA Capital say there are always opportunities in consumer investment?
2. BA Capital's investment methodology
3. How can investment institutions help industry innovation from pre-investment and post-investment dimensions?