This guide is for all FBIF participants. If exhibitors want to know more details of booth construction or other matters, please refer to FBIF2023 Exhibitor Guide

1. Forum Structure

1.1. Event Introduction

Forum Name: Food & Beverage Innovation Forum (FBIF2023)

Exhibition Name: FBIF iFood Show

Time: Jun. 14-16, 2023 (3 days)

Venue: Shenzhen World Exhibition & Convention Center (Bao'an District)

Forum Address: No.1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen, Guangdong, China

Organizer: Simba Events

Warm Reminder: Buy Forum Tickets, Buy Exhibition Tickets

1.2. Event Overview

Event Overview

Source: Food & Beverage Innovation Forum (FBIF)

Forum Agenda: FBIF2023 Agenda

Speakers & Awards Juries: Confirmed Speakers & Juries | FBIF2023

Attending Companies: FBIF2023 Attending Companies

Exhibitors and Sponsors: FBIF2023 Exhibitors and Sponsors

2. Venue Map

2.1. Venue Map（Forum & Exhibition Area）

Venue Map

source: Food & Beverage Innovation Forum (FBIF)

2.2. Exhibition Area Map

FBIF Exhibition Area Map

source: Food & Beverage Innovation Forum (FBIF)

3. Ticket Types

Ticket Types and Benefits

source: Food & Beverage Innovation Forum (FBIF)

For more details of the agenda, please refer to FBIF2023 Agenda

* Awards:

Marking Awards(MA)

Wow Food Awards(WFA)

* Accommodation and meals are not included in tickets on sell and need to be arranged by participants and at their own expense.

* During the event time, tickets can be purchased at the box office or online: FBIF tickets system. (Ticket purchases are subject to availability, please refer to the organizer's latest notice.)

4. Add Ticket Holders

According to the current COVID-19 prevention regulations, and the requirements of the public security department for the real-name system for large-scale events:

Before admission, ticket holders' information is required to be completed online: FBIF tickets system 

Please complete the ticket holders' information before as soon as possible.

How to add ticket holders' information? Please refer to: FBIF2023，How to Add or Change Ticket Holders?

5. Onsite Sign-in

5.1.Sign-in Instructions

5.1.1. All tickets in the FBIF tickets system are for personal use only. Once the onsite sign-in is completed, they cannot be canceled or replaced. If replacement is required, please re-purchase tickets.

5.1.2. For guests with mainland ID card, sign-in is not required. You can enter the venue directly with your original ID card. If you need badge, you can go to the sign-in area (1F) for printing.

5.1.3. For guests without mainland ID card (from HongKong, Macao, Taiwan or overseas), the admission badge will be required. You need to present the passports or other identification documents that match your ticket holder's infomation at the sign-in area to get your admission badge.

5.1.4. If you confirm that you are unable to attend, please contact the corresponding sales or FBIF Organizing Committee before 24:00 on Jun. 13, 2023 (the day before FBIF2023) to complete the replacement of personnel or extend the quota to the next FBIF Forum use.

5.2.Sign-in Time

Sign-in Time

source: Food & Beverage Innovation Forum (FBIF)

* If you need to sign in or to print badge, you are suggested finishing it on June 13 in case there is a long queue on-site.

5.3. Sign-in Location

Sign-in Location

source: Food & Beverage Innovation Forum (FBIF)

*Sign-in Location: Level 1 of North Lobby east, Shenzhen World Exhibition & Convention Center.

6. About Admission

6.1. Admission Time

Admission Time

source: Food & Beverage Innovation Forum (FBIF)

6.2. Admission Notice

6.2.1. No admittance for minors (under 18 years old): 

Minors are not allowed to enter this venue. The FBIF Organizing Committee reserves the right to restrict their entry at any time, along with their guardians, according to this clause.

6.2.2. No admittance for pets:

In order to ensure the order of the exhibition site, pets are not allowed to enter the venue. The FBIF Organizing Committee reserves the right to restrict the entry of customers who bring pets at any time, according to this clause.

6.2.3. No food from outside:

According to the regulations of the venue, outside food is not allowed in the exhibition area. The catering service area inside the venue could satisfy your individual dining demand.

7. Business Travel Arrangements

7.1. FBIF2023 Official Designated Hotel Reservation Service Provider: 

JL-BESTmeeting

7.2. Hotel Reservation Entrance

You can scan the QR code below, or click the hyperlink to book the hotel (Mice Clouds Official Website).

Tips: Due to the approaching date of the exhibition, if there are not available hotels for booking in the link, you can directly call the hotline below to make a reservation.

Reservation Service Hotline:

Mobile/WeChat: 18825240592 (Mr. Wang-Primary Contact), 18202682219(Mr. Zhao-Primary Contact for overseas customers), 13817299016 (Ms. Zhang), 17722570352 (Ms. Deng)

7.3. Tips

7.3.1. The accommodation shall be arranged by the participants and the expenses shall be borne by themselves.

7.3.2. In view of the full schedule of the exhibition hall, the booking demand of the surrounding hotels may increase sharply during the forum. It is strongly recommended to book the room in advance in case there is a short of room by the time.

7.3.3. Hotel prices are the cooperation prices between JL-BESTmeeting and the hotels, including 15% service charges, tax, and the bus fare for early pick-up, as well as evening delivery from the hotel to the exhibition hall during the forum, and they may fluctuate due to off-peak seasons. Taxes, service charges and occupancy regulations are subject to the latest hotel policies.

7.4. Service Hotline

You can call the following service hotline for consultation if there is any need for business travel-related such as air ticket reservations, vehicle rentals, sightseeing, etc.

Mobile/WeChat: 18825240592 (Mr. Wang-Primary Contact), 18202682219(Mr. Zhao-Primary Contact for overseas customers), 13817299016 (Ms. Zhang), 17722570352 (Ms. Deng)

8. Traffic Guide

8.1. Venue Floor Plan

Venue Floor Plan

Source: Gaode Maps

8.2. Venue Realistic Picture

Venue Realistic Picture

source: Food & Beverage Innovation Forum (FBIF)

8.3. Traffic Guide

8.3.1.Metro

Shenzhen World North Station(Entry C1, C2), Line 20, Line 12.

For more information about time table and transfer, please refer to: Shenzhen Metro Official Website (Official Website)

8.3.2.Bus Routes

NO.B892：From Fuyong Qiaotou Comprehensive Station to Shenzhen World Exhibition & Convention Center (Bao'an District).

NO.M515：From Fuyong Health Supervision Station to Shenzhen World Exhibition & Convention Center (Bao'an District).

8.3.3.Taxi

Drop off point destination:

North Lobby east of Shenzhen World Exhibition & Convention Center (Bao'an District) (Gaode Maps)

8.3.4. High-speed Railway/Train

Shenzhen North Station:

*42-minute drive to the venue.

Shenzhen Station:

*51-minute drive to the venue.

Shenzhen East Station:

*55-minute drive to the venue.

Futian Station:

*45-minute drive to the venue.

*All above is only for reference, the specific driving time is subject to actual road conditions.

8.3.5. Airport Arrival

Shenzhen Bao'an International Airport:

*38-minute drive to the venue.

If you choose to take the metro:

Line 11: Airport Station → Airport North Station ——Transfer to Line 20: Shenzhen World North Station (Entry C1, C2).

Line 11: Airport Station → Fuyong Station ——Transfer to Line 12: Shenzhen World North Station (Entry C1, C2).

*All above is only for reference, the specific driving time is subject to actual road conditions.

8.3.6. Self-driving Car

Suggested navigation destination:

Shenzhen World Underground Parking Lot, P8 (Gaode Maps)

Shenzhen World Underground Parking Lot, P9 (Gaode Maps)

After entering the underground parking lot, please follow the signs to the M or H area for parking.

9. Dining Arrangement

Catering Service in the Venue：

According to the venue's regulations, outside food is not allowed in the exhibition area. There are some catering service areas and stores inside the venue, if necessary, you could go to the following locations for your individual dining demand：

• 1F of Central Corridor；
• 3F of North Lobby west；
• Hall 17 2nd & 3rd floor；
• Hall 20 1st floor (Grab-n-Go Only).

Opening Hours: 9:00-19:00

*The specific opening hours of each catering service provider may be adjusted based on actual circumstance, please refer to the service time at site.

Meal Distribution Map

source: Food & Beverage Innovation Forum (FBIF)

10. Medical Point

During the event, a medical point is located in the Central Corridor 1F in order to address unexpected medical situations and ensure the safety of people on site. The Medical Point is equipped with professional medical staff to provide convenient medical and first-aid services for FBIF participants.

Medical Point Map

source: Food & Beverage Innovation Forum (FBIF)