-Douyin e-commerce GMV grew over 80% compared to last year, and Douyin Mall GMV surged by 277% year on year. 

-In the face of this "traffic is king" war, how do Three Squirrels implement the strategy of "product and sales integration" and "one product, one supply chain"? How to use sales to push back the supply chain optimization, and successfully create a number of single products with sales of tens of millions? And how did they work with thousands of live streamers to achieve a massive 500% growth in Douyin in just six months and become the No.1 in the snack category?

Frontline experience with customers all year round, powerful supply chain management, systematic innovation …retail private label giants and their suppliers have developed numerous popular new products. The evolution of private labels has shifted from price competitiveness to product strength and now towards building brand equity.

How can retailers continuously create products that appeal to consumers demanding both quality and affordability? What can different players do collectively to provide better products and services, fostering a positively competitive market environment?

Freshippo, Bravo, Hotmaxx, and Xiaohongshu have put forward and stressed the "buyer concept" and "product selection thinking" one after another in a recent couple of years. The underlying logic is to build attractive products and an integrated supply model emphasizing user value at retail and e-commerce rather than manufacturer value. In this connection, how does BaiXiang Food develop differentiated products based on consumer trend insights from different platforms? How does it combine with KOLs and buyers to strengthen the interaction between products and users and realize brand renewal?

In the past 100 days, the food and fresh produce sector of TAOBAO & TMALL GROUP has achieved a 70-fold increase in orders through the new channel-Tao gongchang. How does the platform help white-label factories unleash their production capacity to meet the segmented demands of the online market? Join us at FBIF to uncover the secrets behind creating million-unit bestsellers!

With 12 years of experience in the supply chain industry, Mr. Fan participated in the early establishment and operation of HotMaxx in 2020. Securing tens of millions in financing in 2021, he founded the discount retail store "Boom Boom Mart," which unfortunately exited in 2022. He then returned to the supply chain industry to focus on downstream and specialized channels and explore high-quality channels and origins. As someone who has witnessed channel transformations firsthand, how does he continuously help food companies discover more "sales partners," expand into new markets, and boost sales growth?

In 2023, Guo Quan Food was listed on the Hong Kong Stock Exchange and officially became a member of the ten-thousand-store club. As a community dining retail brand focusing on a central kitchen strategy, Guo Quan started with hotpot ingredients and continuously expanded its product range and SKUs, creating a growth flywheel through its channels and supply chain. Behind Guo Quan Food's ten-thousand-store success:

-How does the community dining model reshape family meals, encouraging more consumers to "eat well"?

-What growth opportunities does consumption stratification in lower-tier markets present for the food industry?

In 2023, "Mountains Moved Prices", discount stores, bulk-selling snacks stores, and price reductions became the main themes of physical retail in China. Faced with increasingly rational consumer behavior and a stronger pursuit of "excellent quality and reasonable price", should offline retailers universally opt for discount strategies? How can they navigate through this wave of discounts and find a way to survive?

With the instant retail market projected to reach 2,508.265 billion yuan by 2026, "instant" no longer simply implies “urgency” but is becoming a new, highly predictable lifestyle. As a pioneer in this field, Meituan Instashopping is gradually advancing "digital and retail integration" from a supply-demand perspective. Identifying more productive stores based on LBS demand to increase supply and optimize merchandise structure, thereby facilitating efficient distribution for brands. With the new trend of "In 30 minutes, everything at your doorstep", two key questions emerge:

-How do brands identify their target consumers?

-How can they efficiently appear where consumers need them?

According to Frost & Sullivan, the retail market size for vending machines in mainland China is projected to reach 73.9 billion yuan by 2027. This channel is closest to consumers and can be a "spotlight". In addition to sales, vending machines perform "frontline scouting and new arrival discovering" for CHI FOREST as strategic enablers. By prioritizing user needs and curating top products from various leading brands, vending machines create convenient retail outlets nearby, satisfying consumers' demand for instant purchases without waiting. This approach unlocks a larger market potential driven by the immediate consumption needs of users.

In 2023, China's cross-border e-commerce exports grew by 19.6% to 1.83 trillion yuan, with many sellers achieving breakthrough growth. The cross-border e-commerce industry is gradually shifting from extensive development to high-quality, refined growth. Amazon introduced a series of specific initiatives at the end of last year to empower China's "high-quality global expansion."

-How can food and beverage companies become skilled navigators in the vast ocean of cross-border e-commerce?

-How can brands leverage Amazon's powerful "sail" to navigate and succeed in international markets?

Southeast Asia, with its cultural affinity and market potential, has become the first destination for many Chinese food and beverage brands looking to expand internationally. But what has the actual market feedback been? Is the journey of brand expansion as smooth as expected?

Lazada, one of the largest online shopping platform in Southeast Asia, has witnessed the growth of Chinese brands in this fertile market. In this presentation, we will discuss the importance of a long-term strategy for food enterprises venturing abroad. We will explore how to thoughtfully plan and position, seize opportunities, and tackle challenges to ensure a steadier and more sustainable path in the international market.

As globalization progresses, the independent website and direct-to-consumer (DTC) models are becoming key strategies for building and expanding global brands. Shopify, the e-commerce platform with the second-largest GMV share in the US, will share how to build deep connections between brands and overseas consumers.

-How can independent websites achieve sustained growth in overseas markets through omnichannel integration, connecting online stores, retail entities, third-party platforms, B2B, and social media channels?

-How can brands maintain a global perspective while deepening refined operations in local markets, and how can data-driven decisions optimize user experience and increase brand loyalty?

It takes a global brand to compete against a global brand. Going overseas is an inevitable path, compounded by domestic market slowdown, overseas ecommerce acceleration, new opportunities brought along by ecommerce platforms like TikTok、Temu.

—What are the springboards businesses must not miss? How to deploy globally, mature market in Europe and North America, emerging markets in Southeast Asia, or niche markets in the Middle East, Latin America, and Africa?

—What skill set is required to approach overseas market? What are the challenges?

What are the unique genes of the Chinese food retail chain industry? How to better understand the needs of local consumers and realize business upgrading and product innovation to adapt to market changes? What are the lessons to be learned from the consumption champions born in Japan's ‘Lost Thirty Years’? GenBridge Capital will analyze Japan's retail industry innovation and the current changes in the Chinese food retail chain industry!

In Japan, a comprehensive discount store was founded in 1980, primarily selling closeout and overstock items. It has created a myth of consecutive double-digit revenue and profit growth for 34 years. With over 720 stores worldwide, the company has become the fourth-largest retail group in Japan. It is the King of Discount Retail in Japan—Don Quijote.

Don Quijote's revenue is projected to exceed 2 trillion yen (JPY) by 2025, equivalent to over 100 billion yuan (RMB). With its unique business model, Don Quijote has carved out its territory in the highly competitive Japanese retail market. Let's explore what insights its retail strategy can offer to Chinese businesses.

For Chinese brands, Japan represents a uniquely mature market compared to other overseas markets. As Japan's largest domestic e-commerce platform, Rakuten covers approximately 87% of the Japanese population, with its food business accounting for 38.3%. For Chinese sellers entering the Japanese market, how should they adapt to the changing local environment, innovate based on local consumer characteristics, and cultivate the market? Join us at FBIF to hear from the CEO of Rakuten Shenzhen Office as he decodes the differences between the Chinese and Japanese consumer markets and discusses how brands can implement a long-term approach to successful international expansion!

As one of the fastest growing regions in the world, Southeast Asia saw middle-class population reach 200 million in 2020, account for 1/3 of the total population. The region is often the first stop of Chinese businesses seeking overseas development thanks to its proximity in geography and consumption culture with China, fast growth of TikTok, Shopee, Lazada, and supportive e-commerce service, as well as the stable trade environment under RECP.

In just 8 years, Aice has become the leading traditional channel and second overall channel ice cream brand in Southeast Asia. It holds the top market share in Indonesia and its products are available in markets across Indonesia, Vietnam, the Philippines, Cambodia, Laos, and Timor-Leste. How did Aice engage in this mutual journey with Southeast Asian consumers?

Between 2023 and 2030, plant-based beverages are projected to reach a global market size of $71.62 billion, growing at a CAGR of 12.7%. As early as 1904, Chinese herbal tea appeared on the streets of America, introducing the world to this "Eastern mysterious beverage" over the past century. WALOVI, a well-known Chinese herbal tea brand, has been the global top-selling natural plant-based beverage for three consecutive years, successfully entering mainstream channels in North America from the Chinese market. Join us at the FBIF to hear this 200-year-old time-honored brand discuss how Chinese brands strengthen awareness among overseas consumers and gradually penetrate mainstream international markets and channels.