Leno Pan is currently working for Ferrero China as Omni Channel Key Account Director, he has over 20 years of experience in the FMCG industry across blue chip companies, multi-national corporations as well as start-up companies. Leno is very experienced in driving business growth, key channel and customer development, and the capability of turning around business in tough situations.
4.2H - Hall A2
With the instant retail market projected to reach 2,508.265 billion yuan by 2026, "instant" no longer simply implies “urgency” but is becoming a new, highly predictable lifestyle. As a pioneer in this field, Meituan Instashopping is gradually advancing "digital and retail integration" from a supply-demand perspective. Identifying more productive stores based on LBS demand to increase supply and optimize merchandise structure, thereby facilitating efficient distribution for brands. With the new trend of "In 30 minutes, everything at your doorstep", two key questions emerge:
-How do brands identify their target consumers?
-How can they efficiently appear where consumers need them?