Mr. Hiroshi Shu, head of China Business of Rakuten Group, Inc. and CEO of Rakuten Shenzhen Office, has lived in Japan for 28 years. With a background in international corporations such as Sony, Microsoft, and Amazon, he possesses extensive experience in B2B enterprises and e-commerce, and has a profound understanding and insight into marketing, brand strategy, and corporate management in the Japanese market. In recent years, he has been responsible for Rakuten's business in China, contributing to the expansion of Chinese brands into the Japanese market.
4.2H - Hall A2
For Chinese brands, Japan represents a uniquely mature market compared to other overseas markets. As Japan's largest domestic e-commerce platform, Rakuten covers approximately 87% of the Japanese population, with its food business accounting for 38.3%. For Chinese sellers entering the Japanese market, how should they adapt to the changing local environment, innovate based on local consumer characteristics, and cultivate the market? Join us at FBIF to hear from the CEO of Rakuten Shenzhen Office as he decodes the differences between the Chinese and Japanese consumer markets and discusses how brands can implement a long-term approach to successful international expansion!