Mr. Majima Yoshikazu, born in 1943, holds a Ph.D. in Economics. After graduating from Meiji University, he held several key positions including Director and Head of Development and Merchandise at Japan's first home center, DOIT; Head of Management and Deputy Head of Fresh Produce at OK Store; and Director and Head of Business Support and Development at Don Quijote. He later founded MARCH Company and currently serves as an advisor to multiple Japanese and Chinese enterprises, including the Tokyo Toshima Fruit and Vegetable Market, YAMANI Trading Co., Asahara Brewery, Onigiri Honpo, and Shanghai Quyi Commercial Management Co., Ltd.
In Japan, a comprehensive discount store was founded in 1980, primarily selling closeout and overstock items. It has created a myth of consecutive double-digit revenue and profit growth for 34 years. With over 720 stores worldwide, the company has become the fourth-largest retail group in Japan. It is the King of Discount Retail in Japan—Don Quijote.
Don Quijote's revenue is projected to exceed 2 trillion yen (JPY) by 2025, equivalent to over 100 billion yuan (RMB). With its unique business model, Don Quijote has carved out its territory in the highly competitive Japanese retail market. Let's explore what insights its retail strategy can offer to Chinese businesses.