Edison Zhang, founder of New Species Institute (NSI) which focus on research, consulting and Business Incubating. NSI has deep cooperation for more than a dozen consumer brands such as Adapt a Cow, Kaqi, Oarmilk, Peacer, Xuanma, One X bread, Brown sugar of Yungeng, Lemon Republic, Born From Fun, Hiiwer, Nanoone, CHUAN BEI JELLY, Wok Man, Scenery on Plateau, whose from 0 to 1, providing enterprise strategy consulting and brand incubation cooperation so far, helping enterprises develop new products and empower channels to increase business by billions each year.

Edison has more than 10 years of marketing and strategic consulting experience and deep understanding of Chinese consumers, served as the CEO of 3W Group(the predecessor is 3W Coffee), the most famous crowd innovation platform company in China, had overall responsibility for the group's industrial operations and commercialization process, providing consulting and marketing services of the full link operation to domestic technological enterprises. Edison was responsible for the group's investment banking brand and post-investment management during the period of 3W, served dozens of F&B enterprises with brand positioning and marketing strategy with the deep business research and extreme industrial service to drive brand growth.