Shizhe Yu serves as the General Manager of the food department under JD.com’s private brand business unit. In this role, he oversees the development of the supply chain, product planning, and operations across various categories, including beverages, fresh food, ready-to-cook food, healthcare, and pet supplies. J.ZAO, JD's private brand, is dedicated to providing premium products with “unmatched cost effectiveness.” It is at the forefront of innovation and draws upon extensive user insights, embracing the reverse product customization model to genuinely cater to users’ needs. With nearly a decade of experience in the food and beverage retail industry, Yu brings extensive expertise in procurement, sales, and marketplace ecosystem development to his role.