Timon, the FMCG brands growth director of Meituan InstaShopping（Meituan instant retail business）
A builder of instant retail with many years of experience in both FMCG brands and the Internet industry, helping many leading brands in their strategic deployment and growth in the instant retail business. He is also a promoter of enabling channel efficiency and brand distribution coverage efficiency in instant retail, and enhancing the efficiency of brand distribution coverage through online solutions. In 2023, he first proposed the "D-RTM" sales model in the industry and created several solutions and product capabilities such as "Shining Store" and "Smart Distribution" from 0 to 1 in the industry.
4.2H - Hall A2
With the instant retail market projected to reach 2,508.265 billion yuan by 2026, "instant" no longer simply implies “urgency” but is becoming a new, highly predictable lifestyle. As a pioneer in this field, Meituan Instashopping is gradually advancing "digital and retail integration" from a supply-demand perspective. Identifying more productive stores based on LBS demand to increase supply and optimize merchandise structure, thereby facilitating efficient distribution for brands. With the new trend of "In 30 minutes, everything at your doorstep", two key questions emerge:
-How do brands identify their target consumers?
-How can they efficiently appear where consumers need them?