Teresa Zhang is currently working as Senior Partner Manager in Shopify Greater China. She graduated from Peking University with a dual Bachelor's degree in Economics and Journalism, a Master's degree in Communication, and BiMBA. She has worked for companies such as Alibaba.com and Meltwater with extensive experience in cross-border e-commerce.
-2020: As the DG Leader at Alibaba, she was responsible for building and operating the Demand Generation system for overseas buyers, driving the expansion of new buyers, and establishing and improving the user lifecycle system.
-2019: As the Market Leader for the Northern Region at Alibaba, she was fully responsible for brand communication, government affairs, potential customer marketing, event marketing, and KOL operations. Her efforts significantly contributed to the brand awareness and revenue growth of Alibaba International Station's Chinese suppliers across six provinces and two cities in northern China.
4.2H - Hall A2
As globalization progresses, the independent website and direct-to-consumer (DTC) models are becoming key strategies for building and expanding global brands. Shopify, the e-commerce platform with the second-largest GMV share in the US, will share how to build deep connections between brands and overseas consumers.
-How can independent websites achieve sustained growth in overseas markets through omnichannel integration, connecting online stores, retail entities, third-party platforms, B2B, and social media channels?
-How can brands maintain a global perspective while deepening refined operations in local markets, and how can data-driven decisions optimize user experience and increase brand loyalty?