Mr Shi is a Five-Star Lecturer of Tsingtao Brewery, a veteran operator in Omni-channel marketing, with nearly thirty years of experience in the FMCG industry since joining Tsingtao Brewery in 1994.
- 2016-2020: Director of Trendsetting Products & E-commerce of Innovation Marketing Business Headquarters, Tsingtao Brewery；
- 2020-Present: Vice General Manager of Innovation Marketing Business Headquarters & Director of E-commerce, Tsingtao Brewery.
4.2H - Hall A2
With the instant retail market projected to reach 2,508.265 billion yuan by 2026, "instant" no longer simply implies “urgency” but is becoming a new, highly predictable lifestyle. As a pioneer in this field, Meituan Instashopping is gradually advancing "digital and retail integration" from a supply-demand perspective. Identifying more productive stores based on LBS demand to increase supply and optimize merchandise structure, thereby facilitating efficient distribution for brands. With the new trend of "In 30 minutes, everything at your doorstep", two key questions emerge:
-How do brands identify their target consumers?
-How can they efficiently appear where consumers need them?