Launched in September 2022, Temu is a rising force in cross-border e-commerce. By streamlining international trade processes, lowering foreign trade barriers, expanding order channels, and supporting brand development, Temu enables more small and medium-sized enterprises to easily embrace global markets. In just over a year, the platform has facilitated the entry of high-quality manufactured products into more than 60 countries and regions across the Americas, Oceania, Europe, and Asia. Temu offers a wide range of product categories, with significant potential in the food sector, providing brands with numerous opportunities for collaboration.
It takes a global brand to compete against a global brand. Going overseas is an inevitable path, compounded by domestic market slowdown, overseas ecommerce acceleration, new opportunities brought along by ecommerce platforms like TikTok、Temu.
—What are the springboards businesses must not miss? How to deploy globally, mature market in Europe and North America, emerging markets in Southeast Asia, or niche markets in the Middle East, Latin America, and Africa?
—What skill set is required to approach overseas market? What are the challenges?