PepsiCo maintained a strong growth momentum in 2024. The company achieved a 9.5% organic revenue growth through multi-channel brand investments and digital transformation. PepsiCo's e-commerce business expanded rapidly, especially with significant accomplishments in digital consumer experiences and multi-channel retail. This presentation will focus on how Pepsi leverages e-commerce innovation and omnichannel integration to drive global market growth and enhance consumer experiences.

Global social e-commerce is in rapid development, attracting more and more consumers with its unique social interaction features and convenient shopping experience. The global social e-commerce market generated sales of approximately US$420 billion in 2022 and is expected to reach US$680 billion by 2025, with 2.5 billion global social e-commerce users. In this topic, we will mainly discuss the following aspects:

1. The development of major global social e-commerce markets, and the prospects of emerging markets (e.g., Southeast Asia, Latin America)

2. The application of AR/VR technology, artificial intelligence and other new technologies provides more possibilities for social e-commerce

3. Case studies of great brands on how consumer-generated content (e.g., reviews, photos, videos) affects social e-commerce sales

It now looks like the breakthrough to a trillion will come roughly 2 years later than expected, but instant retail is one of the few channels that is still growing rapidly and will grow steadily over the next 3-5 years. Supply-driven growth over the past 7-8 years may be approaching a watershed.

1. After 3 million terminals, can more coverage be accomplished?

-How can FMCG brands optimize their channel coverage in smaller cities through Meituan Instant Retail?

-How can brands capitalize on the channel advantages of Meituan Instant Retail to seize the growth opportunities in the sinking market?

2. Data Empowerment: How to utilize the data to improve operational efficiency?

What insights can the consumer data provided by Meituan Instant Retail bring to brand decision-making? How should brand managers analyze these data?

-How to utilize Meituan's consumption big data for precise marketing so as to meet the needs of different regions and people?

-In the future, is digital transformation of dealers possible?

3. Break through the information barriers, synchronize the online and offline implementation

-From offline stores to online platforms, how should brands adjust their channel strategies?

-How brands can realize efficient supply chain management and inventory distribution with the help of Meituan's storage and logistics network.

4. Co-promotion and Brand Exposure

-What are the effects of co-promotion activities (e.g. Flash Sale, Discounts, Spend More Save More) on brands on instant retail platforms? What are the successful cases?

-How to make instant retail consumers' demand higher through scenario-driven marketing.

How can we co-create hit foods that make customers go wild with excitement and rush to show their support? From mind-blowing snacks to drinks that satisfy late-night cravings, how can we leverage data insights, creative collisions, and promotional strategies to turn ordinary products into member favorites? Let’s discuss how to transform from nothing to a "bestseller"! Without a doubt, Sam's Club is the perfect one to share this topic.

The topic of this presentation focuses on Aldi's partnership with food and beverage brands, and delves into how brands can leverage Aldi's platform, market insights and supply chain advantages to achieve win-win and brand value enhancement.

1. Aldi's brand selection and partnership strategy:

Introducing Aldi's simplified SKU strategy, showing how brands are incorporated into Aldi's product portfolio under strict screening.

Explore how Aldi can help brands more accurately reach out to their target markets based on consumer data insights.

2. Support product innovation and customization:

How Aldi works with brands to customize products that meet their customers' needs and launch them as private brands or co-brands.

Share how Aldi helps brands quickly validate and promote innovative products by using small batch trial sales, quick feedback and iterative optimization.

3. Efficient supply chain management to empower brands:

Explore how Aldi's efficient supply chain helps brands optimize logistics, ensure products reach stores on time, and reduce costs throughout the supply chain.

Talk about Aldi's cooperation model of sharing supply chain data and information with brands to improve the accuracy of inventory management and sales forecast.

The value of the 52-week product selection theory is to help brands remain competitive and innovative in a dynamic market environment through continuous new product introductions and interactions with consumers.

Consumers are not just passive recipients in the 52-week selection journey, they are more like active participants in this culinary adventure. In this interactive session, we will aim for a week in May 2025. We will combine the 52 week selection theory and excellent shelf array design, and invite innovative and fun brands together to present a vivid case study of weekly selection.

Food companies face various legal risks when expanding into overseas markets. Among these, non-compliance with labeling and advertising regulations, as well as food safety issues, are the most common types of violations. These risks not only impact revenue in foreign markets but can also affect brand reputation. This discussion aims to identify common types of risks and propose corresponding mitigation measures, helping food companies navigate international markets more safely and compliantly.

In 2023, Ausnutria achieved impressive results in the global market, with total revenue reaching 7.382 billion RMB, particularly outstanding in overseas markets. The revenue from Kabrita goat milk powder in overseas markets was 384.5 million RMB, reflecting a year-on-year growth of 44.7%. The nutrition business saw even more remarkable growth, doubling its revenue with a 113.9% increase. Ausnutria's success in the European and American markets is attributed to its brand diversification strategy, global supply chain layout, and localized innovation initiatives. This discussion will delve into how Ausnutria achieved such success in these markets and explore the challenges it faced in cultural adaptation and regulatory compliance during its expansion. We will examine how Ausnutria meets the high standards of European and American consumers through precise positioning and omnichannel marketing. Answers to these questions will reveal Ausnutria's future expansion blueprint in the international dairy market.

In the process of many Chinese brands entering overseas markets, Fly By Jing has successfully broken cultural barriers and gained rapid popularity through its unique brand marketing strategy. Unlike many brands that choose to sell in Chinese supermarkets, Fly By Jing boldly placed its products on the shelves of mainstream American supermarkets, now reaching over 2,000 retail stores, including Whole Foods, Target, and Walmart. Fly By Jing's success is no coincidence. Its fashionable and modern packaging design, effective social media content marketing, and successful omnichannel marketing strategies, along with bold expansion into mainstream retail channels, are key to its ability to stand out.

In 2023, Synear Foods achieved over 400 million RMB in overseas sales, with significant growth continuing. As Synear entered the U.S. market, it faced intense competition from both domestic and international brands. The U.S. frozen food market is relatively mature, primarily dominated by large food companies like Conagra and Nestlé. In the field of Chinese frozen foods, Synear also competes with Asian brands such as Ling Ling and Uni-President, especially in areas like frozen dumplings and sweet rice dumplings. Japanese and Korean brands like Bibigo (CJ Group) and Ajinomoto have already gained brand recognition and consumer trust in the U.S. market.

To address these challenges, Synear established a local factory in the U.S. to reduce costs and improve supply chain responsiveness. The first step involved introducing products like dumplings and bao buns (Baozi) into many Asian supermarkets. The second step focused on avoiding categories where competitors excel and instead offering differentiated products like shao mai and xiao long bao in mainstream supermarket channels such as Costco, Vons, and Albertsons. The company also expanded its presence on e-commerce platforms like Weee, FreshGoGo, and Yamibuy.

In this presentation, we will delve into Synear's successful experiences and challenges in the U.S. market, particularly focusing on strategies for establishing local factories and supply chains, navigating legal regulations, and localizing organizational structure and talent.

1. Local Factory Construction and Supply Chain Management: Synear has lowered costs and improved supply chain efficiency by setting up a factory in the U.S. We will analyze the practical details of this strategy and how it helps Synear gain an advantage in a competitive market.

2. Legal Regulations and Market Entry: The U.S. food market has strict legal requirements for production and sales, especially for imported foods. We will explore the major legal barriers Synear faced and how they successfully addressed them, including quality standards, packaging regulations, and labeling requirements.

3. Local Organizational and Talent Strategy: Successfully entering the U.S. market involves not just product localization but also localizing organizational structure and teams. How has Synear recruited and developed local talent to enhance adaptability to the local market? We will focus on Synear's localization strategy and how it helps the brand connect better with American consumers.

4. Differentiated Products and Channel Strategy: In competing with local and other Asian brands, Synear has entered mainstream supermarket channels with differentiated products (like shao mai and xiao long bao) and actively expanded into e-commerce platforms. We will discuss how this differentiated product strategy supports the brand's breakthrough and meets the diverse needs of consumers.

1.Characteristics and Advantages of the Costco Channel: An overview of the unique features and strengths of the Costco distribution model, discussing its position and influence in the membership-based retail market.

2.Entry Standards and Processes for Costco: A deep dive into the specific requirements and standards for Chinese brands looking to become Costco suppliers, including product quality certifications and compliance. A detailed explanation of the entry process for Costco, such as steps for product demonstrations and sample testing, helping brands effectively strategize their channel entry.

3.Costco's Support Strategies for New Brands: An exploration of how Costco assists new brands in establishing a foothold in the U.S. market, particularly through promotional activities and member engagement strategies to boost brand visibility. A discussion on Costco's pilot strategies for new products, illustrating how they enable gradual expansion from select locations to nationwide, thus minimizing market entry risks.

4.Successful Case Studies of Collaboration with Costco: An overview of successful partnerships with Costco, sharing effective collaboration experiences and highlighting successful strategies and market responses.

This topic is reserved for Alfamart or Indomaret. Indonesia is one of the largest economies in Southeast Asia, and its food and beverage retail market is vast and rapidly growing. By 2024, the packaged food market is expected to reach approximately $41.4 billion, with continued growth anticipated in the coming years. While traditional markets dominate Indonesia's retail landscape, the convenience store channel is expanding rapidly. Alfamart and Indomaret, the two leading convenience store chains, operate over 35,000 stores, accounting for about 90% of convenience store sales. These chains are critical channels for brands entering the Indonesian market. Through these convenience stores, brands can not only reach a wide consumer base but also leverage localized networks to quickly establish market recognition. This discussion will help Chinese brands gain insights into the current state of Indonesia's food and beverage retail market and prepare for market entry strategies in collaboration with Alfamart and Indomaret.

1. Overview of Indonesia's Food and Beverage Market: What are the dietary preferences and consumption habits of Indonesian consumers? What trends and opportunities exist in the food and beverage market?

2. Collaboration Process and Entry Processes: How can brands become suppliers for Alfamart or Indomaret? What certifications and documentation are required? What logistical and distribution challenges must be addressed when entering the Indonesian market?

3. Brand Localization Strategies: How can brands localize their products according to Indonesian consumer tastes and culture? What adjustments in packaging, flavor, and promotional strategies are needed to cater to the Indonesian market?

4. Success Case Studies: Which Chinese brands have successfully entered the Indonesian market through Alfamart or Indomaret? What are their success stories and key strategies?

In 2019, Want Want established a subsidiary in Thailand. When entering the Thai market, Want Want introduced a diverse product line focused on snacks and beverages, including Want Want Rice Crackers, Wangzai Milk, and Want Want Senbei. The company formed partnerships with several local retailers, such as 7-Eleven, Big C, Tesco Lotus, and Makro, which are major supermarkets and convenience stores in Thailand. This expansion of the distribution network ensures that Want Want products reach consumers across Thailand, both in urban and suburban areas.

To maintain product quality and reduce logistics costs, Want Want set up local production facilities in Thailand. The brand actively engages in promotional activities, leveraging social media and local television advertising to increase brand visibility. Additionally, Want Want participates in various local food exhibitions and sponsors cultural festivals, allowing it to better integrate into Thai culture and enhance its brand affinity.

The Middle East, particularly the Gulf Cooperation Council (GCC) countries, is attracting increasing attention from international brands due to its diverse culture and thriving consumer market. From 2024 to 2028, the region's food market is projected to grow at an average annual rate of 4.39%. This year, market revenue is expected to reach $135.5 billion, with the largest segment being candies and snacks, projected to reach $23.1 billion. The retail market in the Middle East is rapidly developing, primarily consisting of large supermarket chains and convenience stores, showcasing a unique channel landscape. For food and beverage brands looking to enter this market, understanding the layout and operational modes of these retail channels is crucial.

1.Major Retail Channels and Their Characteristics: Introduce key retailers in the Middle East market, including large supermarkets like Carrefour, Lulu Hypermarket, and Spinneys, and analyze their market coverage and consumer demographics. Explore the advantages of convenience store chains in the region (such as 7-Eleven and Al Meera) and understand their roles in the fast-moving consumer goods market.

2. Localization and Market Adaptation Strategies: How should brands adjust their strategies based on consumer preferences in different countries (like Saudi Arabia, UAE, Qatar, etc.)? How do varying demands for halal certification and localized products influence the choice of retail channels? Discuss the necessity and challenges of collaborating with local distributors, and how brands can enhance market adaptability through local partners.

3.The Rise of E-commerce and Omnichannel Retail: What impact does the rise of e-commerce platforms in the Middle East (like Noon and Amazon.sa) have on traditional retail channels? How can online retail effectively complement brand market expansion? Explore the importance of omnichannel strategies in the Middle East market and how to combine online and offline advantages for broader market coverage.

4.Logistics and Supply Chain Considerations: What logistics and supply chain challenges do brands face when expanding in countries like Saudi Arabia and the UAE? How can they address food storage and distribution issues in the high-temperature environment of the Middle East? Discuss optimizing supply chains through localized