Jing Gao, the founder and CEO of Fly By Jing is a chef, entrepreneur and a globally-renowned expert on Chinese cuisine on a mission to bring uncensored Chinese flavors to the table. Fly By Jing is the first premium Chinese food company that brings thoughtfully-crafted pantry staples to the modern kitchen, and has been credited for revolutionizing Chinese food in America and heralding a new era of flavor. Her work has been featured in the NYTimes, BBC, CNN, Fast Company, Fortune, and more. She’s the founder of an award-winning modern-Chinese fast casual restaurant in Shanghai and prior to her career in food, she worked in Brand Management at P&G and led Product Marketing and Strategic Business Development for Blackberry and frog Design.
In the process of many Chinese brands entering overseas markets, Fly By Jing has successfully broken cultural barriers and gained rapid popularity through its unique brand marketing strategy. Unlike many brands that choose to sell in Chinese supermarkets, Fly By Jing boldly placed its products on the shelves of mainstream American supermarkets, now reaching over 2,000 retail stores, including Whole Foods, Target, and Walmart. Fly By Jing's success is no coincidence. Its fashionable and modern packaging design, effective social media content marketing, and successful omnichannel marketing strategies, along with bold expansion into mainstream retail channels, are key to its ability to stand out.