When it comes to Chinese food entering overseas markets, many people think of instant noodles, sauces, or frozen dim sum. But who would have imagined preserved eggs could take center stage? XURI has broken through the barriers of mainstream overseas channels with this "black pearl of the East," successfully landing in Costco, the high-standard, high-traffic retail giant in the U.S.

Unlike traditional Chinese supermarkets, XURI keenly observed that an increasing number of second- and third-generation Chinese consumers prefer to shop for ingredients at local supermarkets. To reach a broader audience, entering mainstream retail channels became an inevitable choice. However, this was a hard-fought battle from "daring to dream" to "daring to act."

From Trial to Confidence: Did XURI accumulate enough successful trial sales experience before applying to list its products at Costco? What market conditions prompted this bold decision?

From Certification to Shelf Placement: How did XURI navigate Costco’s rigorous review process? And how did they convince channel agents to take the leap and recommend preserved eggs?

From Initial Success to Market Expansion: How did preserved eggs perform in sales during their early days at Costco? What follow-up plans does XURI have to further expand into a broader market?

In this session, we are honored to invite Mr. Hongliang Wu, the mastermind behind XURI’s overseas market strategy, to share the fascinating journey of how XURI leveraged sharp insights, steadfast belief, and flawless execution to bring preserved eggs from the docks to the shelves of mainstream U.S. retailers.

Are you ready to be inspired by this incredible "egg-cellent" success story?