Saturnbird Coffee, founded in 2015, is committed to offering better coffee products while using coffee as a medium to connect people and explore a diverse world of flavors together.
The brand pioneered the Super Extraction Technology, the first to combine specialty coffee with instant coffee, preserving the authentic flavor profile while enabling a true “3-second dissolve” experience.
Since 2019, Saturnbird has ranked No.1 in the coffee category on Tmall for six consecutive years.
In November 2024, Saturnbird launched its first offline experience space, Saturnbird Space, in Shanghai. In March 2025, the brand opened a limited-time concept store under its community-oriented format, Force Flight, at MIXC World in Shenzhen.
In 2018, SATURNBIRD introduced its signature "small can," pioneering the fusion of specialty and instant coffee through its proprietary "REPUS®". This innovation established a new category that redefined convenience without compromising quality. Over the years, SATURNBIRD has continuously expanded its flavor horizons—from tea and natural wines to regionally inspired specialty coffees, snacks, chocolates, and ice creams—consistently pushing the boundaries of traditional categories.
This discussion will delve into SATURNBIRD's insights into its brand and the broader industry, using its journey as a lens to explore current opportunities and possibilities within the food and beverage sector from the perspective of industrial innovation.