Currently the Marketing Director of Heinz China, she has spent a decade deeply immersed in the FMCG industry, amassing a rich and diverse range of experiences. Her career has spanned brand marketing, sales and customer management, media communication, and digital innovation. She has led the Heinz brand in continuously pioneering marketing activities and product innovations based on category education and penetration. Under her leadership, the brand has achieved its highest-ever market share, with brand strength and social media presence leading. Her efforts in marketing and product innovation have garnered 20 prestigious industry awards, including the Effie Silver and Bronze Awards, Forbes Brand of the Year and Product of the Year, the TBI Outstanding Brand Innovation Grand Prize and Brand of the Year, the CCMA Grand Prize and Most Effective Brand of the Year, the AdDoor Top 100 Cases, the SMARTIES Gold Award, and the Silver Award in the Integrated Marketing category of the Morkeying Award.
From ALDI’s "giant vegetables" on subway pillars to Juhuasuan’s promo messages on “folded” bed sheets, brands are quietly turning daily life into ad space. In the 2025 CNY campaign, Heinz × Yellow Swan printed "The Story of Tomato and Egg Stir-Fry" on 10,000+ egg cartons—engaging consumers while seamlessly blending into Chinese home cooking. These "invisible ideas" are reshaping brand-audience interaction, making communication more natural and impactful.
In this 60-minute session, we’ll break down how the “Tomato & Egg” campaign went viral—from creative insight to brand execution. The first 30 minutes feature a deep dive by the creative lead, followed by a 30-minute panel with both brand teams.
Bring your questions—we’ve reserved time for live Q&A!
*The session includes a 30-minute keynote and a 30-minute panel discussion.
（Source: Heinz）