Sam Zhao has 16 years of experience in market research and serves as the General Manager of North China in Kantar Worldpanel. He focuses on consumer, shopper, and retail insights, as well as the improvement of customer satisfaction. He is responsible for the business development of major clients in the Northern region and provides strategic consulting advice to clients.
Niche products are often a source of joy for a select group. In the dairy world, beyond the mainstream cow's milk, several niche milk varieties are gradually gaining popularity and establishing a stable market presence.
Alongside tasting these unique options, we will invite leading companies in the niche milk sector to delve into the two most promising niche stars: goat milk and buffalo milk:
How did they manage to stand out in the competitive milk market?
What further innovations can be made with goat milk and buffalo milk?
What challenges will they need to address in the future, and how can they expand their target audience and consumption scenarios?