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Atsushi Kanda, Ph. D.
Functional Ingredient
Manager, Nutrition Development Research Unit
Meiji Co., Ltd.

Business experience:

Meiji Co., Ltd.(2007~)

Research on the effects of milk protein intake after exercise on glucose and protein metabolism in skeletal muscle.

Product development of dairy beverages, especially beverages that utilize milk proteins.

My goal is to convey the value of dairy protein to people around the world and help customers live healthy lives.

Education:

2005 B.S.(Agriculture), Faculty of Agriculture, University of Tokyo, Tokyo, Japan.

2007 M.Sc. (Agriculture), Graduate School of Agriculture and Life Sciences, University of Tokyo, Tokyo, Japan.

2014 Ph.D. (Agriculture), Graduate School of Agriculture and Life Sciences, University of Tokyo, Tokyo, Japan.

Awards:

2013 Young Investors Award, The Japanese Society of Clinical Nutrition.

2019 Award for Achievement in Technological Research, The Japan Society for Bioscience, Biotechnology, and Agrochemistry.


Event Introduction
Functional Ingredient
 · 05/08 (Day 1)
Explore The Next Star Ingredient
"Vitality" Economy
11:00
Health Consumption: How Does Meiji Protein Powder Lead the Billion-Dollar Market?

The fitness population in China has surpassed 500 million, leading to a surge in sports nutrition demand, with protein powder consumption growing at an annual rate of 24% in recent years. Meiji SAVAS Protein Powder is Japan's first high-performance protein powder designed specifically for athletes and fitness enthusiasts. Through its unique production process, it ensures rapid solubility and exceptional taste, quickly becoming the top-selling protein product brand in Japan, capturing more than half of the Japanese protein powder market share. SAVAS has not only launched whey protein and soy protein products but also expanded its market share with ready-to-drink products. Let's delve into the secrets behind the innovative ingredients of Meiji SAVAS Protein Powder!

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