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Dr. Song Qu
Functional Ingredient
VP & Chief Scientist
Jule Food

Dr. Song Qu is the VP and Chief Scientist of Jule Food, one of the largest dairy enterprises in Southwestern China and a leader in the yak milk processing industry.

Dr. Song Qu holds a Ph.D. in Food Science from University of Wisconsin-Madison, USA. He was engaged in the research of milk protein gel matrix and the active substances and functional properties of yak milk. During nearly 30 years of dairy research and innovation, he has accumulated rich experience in research and corporate work, especially in research and processing of yak milk for more than 15 years. Several research results have been published in international core journals and more than 20 patents have been obtained.


Event Introduction
Functional Ingredient
 · 05/08 (Day 1)
Explore The Next Star Ingredient
"Vitality" Economy
10:30
Functional Hydration to Replenish the "Health Bars" of 500 Million Esports Users

The 2023 Hangzhou Asian Games included esports as an official competition category for the first time, and in 2024, Black Myth: Wukong has dominated overseas social media, capturing a large base of domestic and international users. As of 2024, China's esports user base has reached 490 million people. A functional hydration drink that enhances cognition, relaxes mood, and boosts athletic performance would be the perfect choice to have on the gaming desk.

Link to agenda