Mr. Lu Jian has 25 years of management experience in the FMCG industry.
Mr. Lu holds a degree in Food Science from Jiangnan University and an MBA from Arizona State University.
Mr. Lu joined Want - Want Group in 2000 and has held several key roles,
Including: R&D Supervisor, Dairy Project Manager, Head of Dairy and Cold Chain Operations.
He is now the Candy Division & Production and Operations Center.
Mr. Lu also serves as Vice Chairman of the Dairy Products Industry Association and a member of the IDF China National Committee.
With extensive expertise in product development and business operations, Mr. Lu is an effective and strategic leader.
Mr. Lu’s leadership and management expertise have earned him several awards,
Including：
CDP Excellence in Leadership Award
Revitalization of China’s Dairy Industry Award.
Under Mr. Lu’s leadership, Want - Want Group won the China Industrial Award in 2022, the first food company to receive this honor.
With the functional candy market growing at an impressive 17.3% annual rate (Global Market Insights), traditional sweet flavors alone are no longer enough to captivate Gen Z. As health concerns and the experience economy reshape consumer behavior, we've observed a striking trend: 62% of Gen Z consumers are willing to pay over 40% more for emotional value (Nielsen 2023). This signals a new rule in the evolution of candy—creating multi-sensory experiences that go beyond taste.
In this interactive session, FBIF's media platform will crowdsource creative ideas from our audience and collaborate with R&D teams from Golden Monkey Food, Amos Foods, Want-Want Group to explore the feasibility of turning bold concepts into reality. Together, we will deconstruct how candy is evolving from a traditional FMCG product into a "three-in-one innovation"—an emotional booster, a social connector, and a tech-driven experience—reshaping the $400 billion global candy market.
Let's discover what kind of candy can capture the hearts of you!