Dr. David Zhang, Basic Research Director at Master Kong. He holds a bachelor's, master's, and doctoral degree from China Agricultural University, completed his postdoctoral research at Zhejiang University, and was a visiting scholar at Washington State University. With nearly 15 years of experience in tea and coffee R&D as well as fundamental research, Dr. Zhang brings extensive expertise to the field.
According to Ma Shang Ying data, during the period from March to September 2024, the year-on-year growth rate of plant-based beverages' sales has always been maintained at around 20%, and reached a peak of 42% in August. Plant-based beverages may be the next sugar-free tea. However, compared with "sugar-free tea", the market share of plant-based beverages is only one-third of it, and the blue ocean market still exists. This topic aims to start from plant research and use scientific power to interpret the flavor secrets behind each plant. From component analysis to flavor extraction, rethink the innovative application and development of plant-based beverages with stronger "natural" attributes and "efficacy" in beverages in the face of future consumer demands.