Marcy has been in the syndicated research business for over 31 years and is a highly recognized expert in the CPG industry in consumer behaviors and trends (purchase and consumption).
Marcy is the Executive Managing Director of Kantar Worldpanel division in APAC Region and a member of the global board since 2005. She is responsible for P&L and growth strategy for the 11 markets including Great China, North Asia, SE Asia, and India South Asia.
Grass-fed milk, A2 β-casein, lactose-free products, probiotic enhancement, natural ingredients, targeted nutrition... dairy innovations are emerging one after another. Recently, concepts like plant-based hybrid milk, single-farm milk, and high-protein snack milk have risen swiftly to meet consumer demands for health, diversity, and sustainability. Over the years, what milk consumption concepts have truly inspired consumers to buy? How can dairy companies avoid falling into the ordinary and, by leveraging their unique strengths, identify that precise concept that resonates with their target audience?