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Kevin Xiong
Drink Talks
CEO
Vantage Marketing & Research Consultants

熊伟国是中国信息协会市场研究分会的创始会员,担任超过10年行业协会副会长,华南区市场研究分会会长,以及成为产品体验方向专业会长。熊伟国于1994年创立广州市卓越市场研究有限公司,是中国最早一批专业市场研究机构。至今一直亲身参与各大类型研究咨询项目,为众多国际五百强企业提供专业的市场研究和咨询服务,拥有30年的定性主持人经验。

除了市场研究的工作,熊伟国也积极参与其他社会工作与公益事务,并在多个协会担任重要职务角色。

广州市越秀区政协 委员

广州市工商联 执委

广东省新的社会阶层人士联合会 常务理事

广州市审计学会 常务理事、营商环境组组长

高商会(大湾区EMBA校友联盟) 理事

华南理工大学工商管理学院校友理事会 副会长


Event Introduction
Drink Talks
 · 05/08 (Day 1)
Wow, Drink It Up!
Link to agenda
Drink Talks
 · 05/08 (Day 1)
Wow, Drink It Up!
Flavors Level Up
14:40
[Panel Discussion] Becoming a "Botanical Hunter": Exploring Flora in Search of Unique Flavors

According to Ma Shang Ying data, during the period from March to September 2024, the year-on-year growth rate of plant-based beverages' sales has always been maintained at around 20%, and reached a peak of 42% in August. Plant-based beverages may be the next sugar-free tea. However, compared with "sugar-free tea", the market share of plant-based beverages is only one-third of it, and the blue ocean market still exists. This topic aims to start from plant research and use scientific power to interpret the flavor secrets behind each plant. From component analysis to flavor extraction, rethink the innovative application and development of plant-based beverages with stronger "natural" attributes and "efficacy" in beverages in the face of future consumer demands.

Link to agenda